Tags: user-feedback*

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  1. One of the best things you can do to advance your career is elicit real-time feedback at work.

    You will gain a clearer understanding of what you’re doing well—and what you can change—in the moment. That is more powerful than hearing feedback after the fact.
    https://www.businessmanagementdaily.com/51486/need-real-time-feedback/
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  2. One of the questions I am often asked by organizations is “How do other companies use customer feedback?” Fortunately, the answer to that question is simple because most organizations use customer feedback to create PowerPoint reports or Excel spreadsheets to track performance. They might tie results to compensation or be used to coach front-line employees. These are all good uses of customer feedback, but in many cases, lead to chasing a score versus driving organizational change. The real question should be “How do other companies take action on their customer feedback?”
    https://www.maritzcx.com/blog/havent-able-take-action-cx-feedback/
    Tags: , , , by eringilliam (2018-02-01)
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  3. Here are 5 Things organisations who are best at taking action with customer feedback have in common.
    https://www.business2community.com/customer-experience/havent-able-take-action-cx-feedback-02003718/
    Tags: , , by eringilliam (2018-02-06)
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  4. This article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps. The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is to put it right or – if it is a total flop – go back to the drawing board.
    That is why it is never too early to start testing and why testing should be ingrained into the design and development schedule.
    https://www.clickz.com/why-user-testing-should-be-at-the-forefront-of-mobile-development/97325/
    Tags: , , by eringilliam (2017-11-09)
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  5. Over the last few years the financial services sector has made significant improvements in the decisions it makes that affect customers. The major fines that resulted in big newspaper headlines a decade ago have dwindled, but at the same time customers still lack trust. A YouGov poll last year found that more than half of British consumers (55%) don’t think banks are working in their customers’ best interests. Given that it has never been so easy to switch a bank account or change insurance companies this has long-term negative consequences for financial institutions.

    Today’s more demanding, sceptical consumers won’t hesitate to jump ship if they feel they are not getting the service they want, so it is incumbent upon companies offering financial services to improve customer satisfaction, build loyalty and reduce churn. Surely this is common sense? Making customers happier increases their long-term commitment, provides up-sell and cross-sell opportunities and drives profitability. Which begs the question, why is this still a problem?

    The likelihood is that the financial services sector is not effectively listening to client feedback.
    http://www.bobsguide.com/guide/news/2018/Mar/16/why-understanding-the-voice-of-the-customer-reaps-long-term-dividends/
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  6. Capturing the Voice of the Customer at every touchpoint in the online customer journey is critical in the travel industry. Nearly “75% of consumers expect to be able to provide real-time feedback on their experiences” whilst on travel websites.
    https://mopinion.com/travel-companies-voice-of-the-customer/
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  7. Nobody likes performance reviews. It’s definitely not easy to hear about one’s shortcomings. But for Robert Pasin, the chief wagon officer of Radio Flyer, feedback is essential for continuous growth and improvement. It can be both transformative and redemptive. That’s why he calls it “the breakfast of champions.” His company, Radio Flyer, the maker of the original little red wagon, tricycles, scooters and other ride-ons, has been privately held and family-run since 1917. How do you stay in business for a century? How do you bring smiles to children and families around the world, and create warm memories that last a lifetime?
    https://www.entrepreneur.com/video/302891/
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  8. A few years ago, if you were a small business looking to grow, you would have been at a disadvantage when it came to technology-enabled transformation, due to high costs and limited options. Today, the story is completely different. With the rise of cloud-based SaaS applications, technologies that were reserved for businesses with big budgets are now available to small and medium businesses (SMBs) at a fraction of the cost. This makes digital technologies far more accessible and scalable for SMBs. In addition, capabilities available through these applications have also increased exponentially.

    Let’s look at some of the ways in which small businesses can use digital technologies to their advantage.
    https://www.firstpost.com/business/why-leveraging-data-can-be-a-game-changer-for-small-and-medium-businesses-4417589.html/
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  9. Skeptics of user experience research often point to the following quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” The logic goes that if Ford had conducted user experience (UX) research and listened to his customers, he would have tried to optimize the horse and would never have invented the car. Real innovation cannot happen by simply iterating in response to customer feedback, but instead requires product visionaries that lead solely based on their intuition. What, then, is the value of UX research?
    https://www.forbes.com/sites/leoyeykelis/2018/05/10/why-its-wrong-to-ask-users-what-they-want-and-what-to-ask-instead/#53e4995a1f22/
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  10. Unfortunately there are many instances in which online customer feedback “falls on deaf ears”. Just a mere 46% of consumers feel that their feedback is being used in a constructive way. And what’s interesting is almost 83% of consumers say they would be more loyal to a brand if they knew that brand would act on their feedback and make improvements.
    https://mopinion.com/listening-to-the-voice-of-the-customer/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.