LinkedIn is aiming to give marketers new insights for reaching decision-makers on its platform through a deal with the social data firm DataSift, according to the companies.
The pact lets agencies and others access aggregated audience-level LinkedIn data through an API from DataSift that can be integrated with marketing cloud platforms and agency dashboards to better understand how people interact on LinkedIn -- what they share, what they read and what they click.
http://adage.com/article/datadriven-marketing/linkedin-access-b-b-insights-datasift/307530/
It’s an email world. That’s the conclusion we came to after reading “Marketo Survey: Websites, Email Still Rule Consumer Engagement," an article posted today by Dan Nicastro on CMS Wire. It's based on a global survey done some months ago by Marketo.
Looking at the original stats, it's clear that email is still the leading customer engagement tool....
https://www.mediapost.com/publications/article/305983/lets-get-engaged-does-email-still-lead-the-custo.html/
According to Econsultancy’s Ecommerce Performance report, which is based on a survey of more than 400 ecommerce professionals, a culture of testing and experimentation is one of the key ways brands can optimise performance to reach true innovation.
But are ecommerce marketers reaching experimentation maturity? Here are a few key charts from the report, with further insight into what they tell us.
https://econsultancy.com/blog/69741-just-half-of-ecommerce-companies-do-regular-usability-testing-but-60-planning-conversational-commerce/
Email campaigns are ideal for reaching out to a large audience, but often this communication only goes one way. That's why you need a survey that will strike up a conversation and give you insights into how your campaigns are received.
https://marketplace.mopinion.com/products-category/email-campaign-feedback/
This prominence of data (and analytics) is also present in the RAMI 4.0 reference architecture of Industry 4.0 as mentioned in an article on industrial data and obviously in the broader perspective of digital transformation, its goals and the various technologies that enable it, from IoT (Internet of Things) to artificial intelligence and more. What does all this have to do with the Industrial Data Space, the topic of this article? A lot. Think data exchanges, smart services and new ecosystems of innovation and different business models. But there is more....
https://www.i-scoop.eu/industry-4-0/industrial-data-space/
The sheer amount of data email marketers work with amplifies the significance of even the smallest improvements.
Buzzwords like ‘personalization’ and ‘automation’ are among the promised benefits of advanced email tech. But when you really get down to it, what are the most promising innovations currently being pioneered in email marketing?
Here are our picks for the technology that we think make up the future of email.
https://www.clickz.com/the-tools-and-technology-powering-future-email/
Net Promoter Score has been and continues to be, one of the most trusted metrics used by brands to measure the health of customer relationships for 15 years. Many experts touted it as the one number you need to know when planning growth. Traditionally under the purview of customer experience and customer success teams, NPS has become the go-to metric for customer ranking.
https://thenextweb.com/contributors/2018/01/09/use-net-promoter-score-get-actionable-insights/
Facebook Insights is a highly useful tool for all Page managers looking for more information on their social performance and brand following.
In fact, Facebook has recently announced the introduction of new metrics for the Insights page with the aim of offering improved measurement. All Page owners should start noticing the addition of:
-Follows
-Previews
-Recommendations
As the number of metrics increases, which ones are the most important for every Page manager?
There are many metrics to analyse when managing a Facebook Page, but some of them can be the starting point for a wider understanding of your audience and the performance of your posts. Here are the metrics you need to observe on a weekly basis, along with what you can learn from each one of them:
https://www.clickz.com/how-to-use-facebook-insights-to-track-the-success-of-your-social-strategy/112006/
Digital feedback has the potential to have a far-reaching business impact on things like customer loyalty and revenue. But only if it’s harnessed correctly.
For instance, there are a handful of absolutely critical strategies you should be following, such as making sure you capture the right data.
That may sound easy, but it is surprising how many large businesses do not get the basics right?
https://which-50.com/draft-use-digital-feedback-deliver-better-customer-experience/
With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person Soundboard.
To say Pandora has a lot of data would be like saying the Atlantic Ocean is a little damp. Every day, Pandora collects more than 1 billion data sets, which it sorts through with a sophisticated ad-tech stack and a team of data scientists, as well as the Soundboard.
https://www.clickz.com/how-does-pandora-know-its-users-so-well/101659/
