YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the redesign and offer feedback.
“While we hope that you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly,” writes product manager Brian Marquardt, on the YouTube Blog.
https://marketingland.com/youtube-invites-users-give-feedback-upcoming-redesign-213622/
In Mopinion’s latest webinar ‘3 Practical feedback forms that drive online conversion’, webinar host Udesh Jadnanansing tackles the three critical stages of the online ordering process and provides tips on how to drive online sales using 3 powerful feedback forms. He also advises how to trigger these forms, which kinds of questions to ask and how these results can be analysed in a way that lets you easily generate leads, monitor online performance and gather insights to increase sales.
https://mopinion.com/webinar-practical-feedback-forms-that-drive-online-conversion/
User Experience is a measure of the overall experience as well as look-and-feel of your website. In other words, it is everything. Make sure you're offering the Crème de la crème of UX with these survey templates.
https://marketplace.mopinion.com/products-category/website-ux/
As banks and credit unions increasingly consider partnering with fintech firms, the main motivation is usually around enhancing the consumer experience. This is achieved through greater use of consumer insights and deployment of advanced technologies.
https://thefinancialbrand.com/72411/banking-fintech-partnership-cx-experience-trends/
According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only four percent had plans to decrease their budget.
If you’re thinking of running an influencer marketing campaign, it can be a little daunting:
- How to do I discover the right influencers?
- What’s the best way to reach out to influencers?
- What does success look like?
We’d love to help you answer these questions and more…
https://blog.bufferapp.com/influencer-marketing-guide/
Within my talk I shared the approach that I take to deliver successful content marketing campaigns that can be easily scaled, don't break the bank and have an extremely positive effect on your search engine visibility, social media and email marketing campaigns. There's also a short case study that shows a practical application of the technique in action.
Overall, the conference was a huge success and I'd strongly recommend checking out their upcoming events (they're free, by the way!) as they offer some seriously valuable insights for marketers and businesses alike.
https://www.matthewbarby.com/sme-content-marketing/
Slack today introduced shared channels, a way for companies to create ongoing joint chatrooms to do business together. The feature, which will be available to paid users of Slack, can now be accessed through an open beta program. If it succeeds, it could build a powerful network of companies that rival communication apps will struggle to displace.
The idea behind shared channels is to let companies that interact frequently have a central place to discuss common business. A tech company might open a shared channel with its advertising agency, for example, or a manufacturer might create one for the contractor that handles its returns. Other good candidates for a shared channel include outside legal counsel and food and beverage vendors, Slack executives told me. “We think of shared channels as the most important thing we’ve launched since Slack itself,” says April Underwood, vice president of product at Slack. “They’re fundamentally a new way of working.”
https://www.theverge.com/2017/9/12/16291246/slack-shared-channels-frontiers-announcements/
Yea, yea, yea, more of the same. Google is updating their search results, it is in flux, search results are shuffling around. But I only try to report it when the signals all seem to be higher than the normal day to day shuffles. I always see people complaining about changes in Google but when it reaches certain levels, that is when I decide to cover it.
The ongoing WebmasterWorld thread has a spike in complaints from webmasters and SEOs about ranking shuffles and the automated tracking tools also show huge changes. Here are some comments from the threads...
https://www.seroundtable.com/google-algorithm-search-results-shuffling-24532.html/
Many businesses use search engine optimization tools to improve the ranking of their website in search results. These tools can include incorporating meta-tags (or website keywords) in the source data for the website. Search engines (such as Google) use meta-tags to identify which search results to display when a user conducts a search. The Full Federal Court has recently confirmed that the use of a meta-tag may constitute trade mark infringement as, although meta-tags are not actually displayed on a website, the source data of a website is visible to those who know what to look for.
The case of Accor Australia & New Zealand Hospitality involved a property development in Cairns called "Harbour Lights". Apartment owners in the "Harbour Lights" complex who wish to let their apartments are free to choose Accor or another letting agent to manage this for them, or they can arrange the letting themselves. Only Accor, however, is able to operate its business on-site which means it can offer benefits to guests such as on-site reception and on-site luggage storage. Liv Pty Ltd trades under the name "Cairns Luxury Apartments" and offers accommodation services in the "Harbour Lights" complex in competition with Accor.
http://www.mondaq.com/australia/x/630396/Trademark/Metatags+and+trade+mark+infringement/
With every piece of marketing content you put into the world, you have the opportunity to learn more about your audience and the resonance of that content. Each like (or lack thereof), good comment (or bad), you’re learning more about what content is engaging your audience most. Within the reactions is all the data needed to create more personalized content. And that is no longer a “nice to have.” Personalized content delivered in the moment, and driven by specific needs of your audience is a requirement for formative engagement.
http://www.targetmarketingmag.com/webinar/marketing-market-research-creating-personalized-engaging-content/
