Slack today introduced shared channels, a way for companies to create ongoing joint chatrooms to do business together. The feature, which will be available to paid users of Slack, can now be accessed through an open beta program. If it succeeds, it could build a powerful network of companies that rival communication apps will struggle to displace.
The idea behind shared channels is to let companies that interact frequently have a central place to discuss common business. A tech company might open a shared channel with its advertising agency, for example, or a manufacturer might create one for the contractor that handles its returns. Other good candidates for a shared channel include outside legal counsel and food and beverage vendors, Slack executives told me. We think of shared channels as the most important thing weve launched since Slack itself, says April Underwood, vice president of product at Slack. Theyre fundamentally a new way of working.
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