The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy.
So how can businesses ensure they aren’t left behind when it comes to local search?
https://www.clickz.com/what-does-voice-search-mean-for-your-local-seo-strategy/110541/
India’s digital growth story is both interesting and surprising. The country has embraced digitization so rapidly that it has created a large opportunity for online marketing.
On August 15th, 1995, VSNL introduced public internet access in India. In 2000, only 0.5 percent of the Indian population had access to internet facilities. After 16 years, the figure climbed to 28 percent with 373 million internet users.
https://yourstory.com/2017/09/why-digital-marketing-is-the-next-big-career-opportunity/
Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance (GHA) alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management (CRM). Apart from your humble scribe, it was an impressive panel of leaders in this highly technical field with an equally prestigious audience comprising over two dozen CIOs from the world's leading hotel brands....
https://www.hospitalitynet.org/opinion/4084936.html/
No doubt you see digital marketers discussing the newest and most exciting email marketing tricks just about every day all over the internet.
Some of these hacks will promise to change the way you market your product. Some might even guarantee to take your email campaigns from 0 to 100 in no time. But here’s a piece of wisdom… age-old marketing best practices, and not ‘new tricks’, genuinely make a difference and will continue to do so for years to come. It takes years of trial and error to uncover these principles of email marketing. A hundred books and 100+ articles/blogs won’t teach you as much as field-testing will.There are plenty of proven email marketing tips, many of which haven’t changed for years and won’t change for years to come. The closer you stick to some of these proven email campaign best practices, the more likely your campaign is to succeed....
http://www.business2community.com/email-marketing/3-quick-tips-get-better-email-response-rate-01794450#EtwegD74xkSssC3S.97/
A bank’s marketing department can open a simple social media account in minutes. An enterprising employee proceeding without guidance can, too. And both can land the bank in compliance trouble. The risk may be obvious right away, or may only reveal itself under rigorous analysis—including examiner review.
The headlines out of Washington regularly illustrate that social media and other forms of public digital communication can occur faster than the speed of thought. But for banks, venturing into the digital frontier—no longer an option for most players—comes with all the compliance baggage that traditional marketing techniques have, plus more that come from the instantaneous and often fluid world of digital marketing. Fair-lending compliance risk can be an especially challenging exposure.
http://www.bankingexchange.com/blogs-3/social-media/item/7100-keep-digital-marketing-safe?Itemid=101/
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
But if you have a small budget to work with or you aren’t sure which are the right tools for you to be investing your money into – or maybe you just want to bolster your digital marketing without spending too much – then how can you narrow your options down?
https://www.clickz.com/40-free-digital-marketing-tools-to-grow-your-business/105141/
In today’s digital world, it’s not about the big eating the small. It’s the fast that beat the slow, and the nimble that outmanoeuvre companies constrained by old systems and business models. The rapid pace of innovation and disruption means businesses must continuously transform themselves to stay ahead of competitors.
Speed and agility are the name of the game. IT must respond faster than ever to shifting business needs. To succeed at digital transformation, companies must rethink how they design, build, deploy and source enterprise applications. They must adopt new approaches that accelerate delivery and anticipate, and even bake in, ongoing changes.
https://www.itproportal.com/features/5-ways-to-break-the-rules-and-win-at-digital-transformation/
Annually, thousands of digital financial services are launched around the world. Many of them do not achieve their goals. This is partly due to the design or, specifically, the design approach of the creators. Many of these products could be successful if their creators took the right action, at the right time, and changed their approach to financial design.
Over the past five years, our firm has developed several thousand screens for financial products and solutions and had conversations with hundreds of banks and fintech startups. While observing the industry over the years, we have collected a list of the 10 most common UX misconceptions that you should know about if you are aiming to create successful financial services.
https://thefinancialbrand.com/68118/financial-service-user-experience-ux-design-misconceptions/
Twitter is planning on launching a new tool that will allow its 300 million users to save tweets privately. The new feature will allow users to create a list of tweets they want to come back to, rather than the commonly used workaround of tapping the heart button, which can suggest to others that you like something or endorse it when you don't....
http://www.zdnet.com/article/twitter-is-working-on-a-save-for-later-button/
As a small business owner, you may see SEO as an unnecessary expense. You may even believe it is not worth your time and effort because SEO is dying anyway — but this could not be further from the truth. SEO is constantly growing in importance and expanding into new areas. Before, it played a major role for large and midsize businesses. Now it is just as crucial for small businesses....
https://www.forbes.com/sites/forbesagencycouncil/2017/10/11/seo-is-a-small-business-necessity/#56126bef74ba/
