Inextricably entwined with the state of Big Data—that growing corpus of multidimensional information made larger each day via cheap sensors, cheap storage, and user-generated content—content analytics and its ability to pull actionable insights from digital content has never been under more pressure to perform. After all, having the highest volume of structured and unstructured data has never been the point; it’s whether sound business decisions can be made with that content that matters.
http://www.econtentmag.com/Articles/Editorial/Feature/The-State-of-Content-Analytics-2017-115708.htm/
While digital transformation is predominantly used in a business context, it also impacts other organizations such as governments, public sector agencies and organizations which are involved in tackling societal challenges such as pollution and aging populations by leveraging one or more of these existing and emerging technologies. In some countries, such as Japan, digital transformation even aims to impact all aspects of life with the country’s Society 5.0 initiative, which goes far beyond the limited Industry 4.0 vision in other countries.
https://www.i-scoop.eu/digital-transformation/
We all know that digital marketing moves fast, and because of that, there’s a tendency to always look towards the next best thing and focus less on the lessons of the past. But developing an awareness and understanding of past mistakes is one of the best ways to pave a path to future success.
When we look at how brands have run their digital marketing campaigns in the past, we’ve noticed many of the same issues coming up time and time again. Being aware of the most common digital marketing mistakes can help ensure your brand avoids them in the future, so with that in mind, here are some of the biggest missteps brands routinely make.
https://www.forbes.com/sites/gabrielshaoolian/2017/09/08/digital-marketing-mistakes-what-to-avoid-when-it-comes-to-marketing-your-brand-online/#c9f331433598/
Running a restaurant in today’s digital world can be a daunting task, even for the most seasoned restaurant owner. The explosive growth of social media and smartphones allows your target audience to see and criticize your every move. Yelp certainly doesn’t help matters by allowing everyone – particularly millennials – the opportunity to shred your business without any validation because they didn’t have a “DopeAF” time. Operating a restaurant has become as much about playing defense as it is about providing great food and atmosphere. This is why a savvy digital marketing strategy is critical to increasing revenue.
https://www.forbes.com/sites/forbesagencycouncil/2017/09/14/successful-digital-marketing-for-restaurants/#59bb1b341329/
Flipkart is the biggest ecommerce firm in India, with around 37% market share, according to industry estimates. It confirmed the deal but didn't say how much SoftBank had invested. The Economic Times pegged the deal between $2.4 — $2.5 billion (around £1.9 billion). Flipkart had already raised $1.4 billion (£1.1 billion) as part of the same funding round from Tencent, Microsoft, and eBay. Overall, the shopping company now has $4 billion (£3.1 billion) in cash.
http://www.businessinsider.com/softbank-invests-billions-in-indias-flipkart-2017-8/
Startups in e-commerce do their best, often following these "one-stop startup launch 101" courses we all see being promoted as the "best," "fastest" and "easiest," and disappear in a year or two for a variety of reasons.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/06/01/four-risks-to-avoid-during-b2b-web-development/#54bc12f4feb8/
The rise of configurable, personalized products and e-commerce means that producers no longer simply produce: manufacturers now also enjoy direct relationships with the end consumers.
https://www.forbes.com/sites/sap/2017/08/15/sharing-the-risks-and-rewards-of-digitalization/#5343949c64b4/
A group of ad tech heavyweights and top brands are betting that blockchain, the distributed ledger technology that underpins cryptocurrency bitcoin, can fix all that ills digital advertising.
https://www.businessinsider.nl/some-brands-are-hoping-blockchain-can-clean-up-digital-advertising-2017-8/?international=true&r=US/
