Tags: customer-loyalty*

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  1. In our transactional world of fickle customers, how do we snag the prize - aka customer loyalty? It turns out that cracking the code is easier than you may think. Just follow this four-step approach, and you’re sure to create wild raving fans
    https://www.freep.com/story/money/business/columnists/josh-linkner/2017/11/18/how-create-kind-customer-loyalty-you-crave/874471001/
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  2. If you have ambitions to grow your accounting practice, it’s important to know how satisfied your clients are. Read on for some ways to uncover client satisfaction and then act on it.
    https://www.intheblack.com/articles/2017/11/29/accounting-firm-existing-clients/
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  3. The digital transformation has forced the customer experience (CX) to the forefront of every company’s priority list. And when it comes to CX, there is clearly no shortage of customer feedback to be had. From social media to chat bot records—and from verbatim surveys to old-school focus groups—today’s businesses have an ever-present flow of customer feedback at their fingertips. So why are so many companies falling short when it comes to this bedrock of customer engagement?
    http://www.customerexperienceupdate.com/feedback/?open-article-id=6931973&article-title=using-feedback-to-drive-customer-loyalty&blog-domain=calliduscloudcx.com&blog-title=calliduscloud-cx/
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  4. Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer loyalty. Among the most innovative applications of direct customer feedback is analyzing trends to predict search queries, inform SEO design, adjust merchandising and improve overall marketing ROI.
    http://searchengineland.com/a-priceless-formula-for-success-customer-feedback-web-analytics-42652/
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  5. Although there is increasing attention for the Customer Effort Score, an “alternative” to the Net Promoter Score, introduced by the CEB (Corporate Executive Board), many questions about it, as well as discussions comparing NPS and CES, remain.
    https://www.i-scoop.eu/customer-effort-score/
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