Tags: customer-insights*

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  1. Nailing the right product is hard. Sometimes you have to think outside the box to gather customer insights—before they even become customers.
    https://www.fastcompany.com/40483379/three-weird-customer-insights-that-led-to-kick-ass-products/
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  2. As a tool for understanding the customer experience, feedback should be integral to your marketing strategy. But making sure that feedback leads to organizational change isn’t easy.

    According to “Understanding Customers” by Ruby Newell-Legner, your business only hears from 4% of its dissatisfied customers. Of the other 96% who say nothing, 91% will never come back. Collecting feedback is an essential step towards understanding your customers. For small businesses, this is as easy as calling customers and having one-to-one conversations. But for larger enterprises, this approach simply isn’t feasible. So, what types of technological solutions can help you to effectively collect, interpret and action customer feedback on a large scale?
    https://www.clickz.com/how-technology-can-turn-your-customer-feedback-into-action/111107/
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  3. Dutch-based Customer-feedback specialist now offers bespoke services to UK businesses with new London office.
    https://mopinion.com/mopinion-launches-uk-operations/
    Comments - Voting 1
  4. Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”.
    https://mopinion.com/four-tips-on-collecting-online-customer-feedback/
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  5. Since Mopinion’s launch in 2013 we have seen a rapid evolution in the needs and expectations of online customers. The proliferation of apps has accelerated this, with customer expectations that a convenient app will be available on their favourite smart device for all their purchasing and service needs.
    https://mopinion.com/keeping-up-with-the-rapidly-changing-digital-landscape/
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  6. Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
    https://mopinion.com/utilising-customer-feedback-to-increase-online-sales/
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  7. Where previously the primary focus was on quantitative data – for instance web analytics and A/B testing – nowadays mass amounts of online marketers are flirting with feedback tools placing themselves behind the buttons. This self-service approach has advantages and disadvantages for companies that want to work seriously with online customer feedback.
    https://mopinion.com/self-service-customer-feedback-tools-for-your-website-pros-and-cons/
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  8. Alternatively, other businesses do care about their customers but they really don’t feel that asking their feedback generates significant value. After all, they have previously been thriving in their business for decades without actually asking their customers about their thoughts and experiences.
    https://mopinion.com/pros-and-cons-of-feedback-collection-types-over-the-years/
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  9. The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service.
    https://mopinion.com/online-voice-of-the-customer/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.