The relationship between the sales and marketing departments naturally varies from organization to organization. But at its core, the relationship is meant to be a new-business-creating one-two punch. Marketing builds up relationships with a wide base of potential clients, while sales converts those relationships into paying customers. This is clearly a massive oversimplification of the buyer’s journey, but it at least illustrates one important fact: These two departments need to work in concert if they have any hope of creating a sustainable customer pipeline. Good content can go a long way toward making that a reality.
https://www.skyword.com/contentstandard/marketing/your-content-strategy-should-include-your-entire-organization-part-iii-syncing-up-with-sales/
Unlike customer-facing teams, marketers don’t always hear directly from the people they’re speaking to. Instead, they rely on metrics and intuition to understand the end consumer. Good data and marketing chops go a long way, but they don’t tell you everything. If you’re not tapping into your audience for feedback, then you’re leaving insights (and revenue) on the table.
In this post, we’ll cover the benefits of collecting content feedback and share some tips on doing it well.
https://www.business2community.com/customer-experience/content-feedback-helps-marketers-reach-people-02026506/
Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics.
https://techcrunch.com/2017/01/20/in-a-tech-saturated-world-customer-feedback-is-everything/
We’re very excited to announce that the Mopinion website (previously only in English) is now available in four new languages: French, German, Spanish and Dutch. The addition of these new languages reflects the increasing demand for digital feedback solutions abroad as well as Mopinion’s rapidly growing customer base.
https://mopinion.com/mopinion-launches-website-in-four-new-languages/
Still haven’t cracked the code on growth hacking? Don’t worry, it’s probably every bit as mysterious to you as the next startup – so don’t get discouraged. While the term has been around for several years now (since 2010 to be exact), the concept has not yet fully been grasped by everyone. Put simply, growth hacking is the ‘art’ of carrying out rapid experiments across marketing channels and product development with one constant goal – growth. Those capable of achieving this growth using both low-cost solutions and more unconventional marketing methods are referred to as ‘growth hackers’. Want to learn more? Stay tuned for our ‘must-read’ growth hacking guides.
https://mopinion.com/10-must-read-growth-hacking-guides/
The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion.
In this issue of Agency Perspective from SharpSpring, you’ll learn about:
- “closing the loop” to keep up with changing buyer behaviors.
- five technologies for optimizing campaigns and tracking performance.
- the stages involved in a successful closed-loop strategy.
https://marketingland.com/closed-loop-marketing-recipe-growth-225311/
Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers. What do marketers need to know?
https://econsultancy.com/blog/69553-the-gdpr-and-data-portability-what-marketers-need-to-know/
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.
https://marketingland.com/location-data-accuracy-leads-stronger-personalization-233214/
The world consumes media, entertainment, information, news, and advertising messages very differently than just a few years ago. Our changing consumption patterns haven’t changed the way we make a decision or purchase, however.
You need to ask yourself if your digital marketing efforts are enough to establish awareness, familiarity, and confidence with consumers so they’ll engage and take action to do business with you. Remember, traditional media and internal processes still play an integral role in balancing the right marketing mix.
http://www.dealermarketing.com/digital-marketing-dont-count-clicks-hatch/
As marketers chase efficiencies through programmatic media and marketing automation, how far does the industry need to go to reverse the nosedive in attention being paid to marketing messages.
http://www.campaignasia.com/article/are-we-representing-the-voice-of-the-customer-or-just-stalking-them/442027/
