Unlike customer-facing teams, marketers dont always hear directly from the people theyre speaking to. Instead, they rely on metrics and intuition to understand the end consumer. Good data and marketing chops go a long way, but they dont tell you everything. If youre not tapping into your audience for feedback, then youre leaving insights (and revenue) on the table.
In this post, well cover the benefits of collecting content feedback and share some tips on doing it well.
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