Still haven’t cracked the code on growth hacking? Don’t worry, it’s probably every bit as mysterious to you as the next startup – so don’t get discouraged. While the term has been around for several years now (since 2010 to be exact), the concept has not yet fully been grasped by everyone. Put simply, growth hacking is the ‘art’ of carrying out rapid experiments across marketing channels and product development with one constant goal – growth. Those capable of achieving this growth using both low-cost solutions and more unconventional marketing methods are referred to as ‘growth hackers’. Want to learn more? Stay tuned for our ‘must-read’ growth hacking guides.
https://mopinion.com/10-must-read-growth-hacking-guides/
AI is in desperate need of designers–in part, because machine learning products often originate in the world of research, where design principles are rarely applied. Closing the gap between researchers and designers is the goal of Google’s People + AI Research (PAIR) initiative, which launched earlier this summer. PAIR aims to establish design principles for AI systems and build tools for designers and developers as AI moves quickly from the research lab into the products we use every day. At PAIR’s first conference in Cambridge, Massachusetts, this week, researchers from Google, MIT, Carnegie Mellon, and the University of Illinois presented their ideas on machine learning systems that have human needs at their core. Based on their comments, here are three problems AI is currently facing–and how the right design could help.
https://www.fastcodesign.com/90144510/3-problems-with-ai-only-designers-can-solve/
Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
Do you collect user or customer feedback? If so, how are you using it to improve your website or online business? Reaching out to your visitors and asking them how they like your site and areas for improvement is one of the best ways to better your product or business.
http://www.addthis.com/blog/2015/09/29/5-ways-to-collect-user-feedback-and-improve-your-website/#.Wv1xt0iFPIV/
Growth Hacking is the term used to scale up your business by finding the most effective marketing channels and make use of them to interact with your audience and target customers. From paid campaigns to public relations, every marketer have incorporated growth hacking strategies in one way or another.
https://www.slideshare.net/iqvis/9-best-growth-hacking-tools-for-startups/
“We know this solution is more usable based on the feedback the usability tests provide us with, but it’s just a bit boring,” was the heartbreaking feedback the agency received from their client. “There’s no way our users wouldn’t know what that interface control means.”
You might think that the arrogance of speaking on behalf of users without ever having met one – or, worse still, ignoring user feedback if it doesn’t suit – represents a luxuriant hubris for the tiny minority of organisations so successful and with such desirable products that their users will take what they are given. However, this author’s experience suggests that this outlook is more prevalent than it should be, based on what we know about the close relationship between how organisations treat their customers online and commercial success.
https://www.siliconrepublic.com/companies/ux-design-advice-tips/
As marketers chase efficiencies through programmatic media and marketing automation, how far does the industry need to go to reverse the nosedive in attention being paid to marketing messages.
http://www.campaignasia.com/article/are-we-representing-the-voice-of-the-customer-or-just-stalking-them/442027/
The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion.
In this issue of Agency Perspective from SharpSpring, you’ll learn about:
- “closing the loop” to keep up with changing buyer behaviors.
- five technologies for optimizing campaigns and tracking performance.
- the stages involved in a successful closed-loop strategy.
https://marketingland.com/closed-loop-marketing-recipe-growth-225311/
Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. Without the other vital layers, though, much potential customer lifetime value will be squandered.
First Layer: All Customer Touch-Points. Communications is only one touch-point of many that marketing has with customers. Channel partners, alliance partners, market research, events, customer engagement and loyalty marketing are other touch-points with customers that certainly should be customer-centric.
http://customerthink.com/customer-centric-marketing-align-for-growth/
The world consumes media, entertainment, information, news, and advertising messages very differently than just a few years ago. Our changing consumption patterns haven’t changed the way we make a decision or purchase, however.
You need to ask yourself if your digital marketing efforts are enough to establish awareness, familiarity, and confidence with consumers so they’ll engage and take action to do business with you. Remember, traditional media and internal processes still play an integral role in balancing the right marketing mix.
http://www.dealermarketing.com/digital-marketing-dont-count-clicks-hatch/
