The world consumes media, entertainment, information, news, and advertising messages very differently than just a few years ago. Our changing consumption patterns havent changed the way we make a decision or purchase, however.
You need to ask yourself if your digital marketing efforts are enough to establish awareness, familiarity, and confidence with consumers so theyll engage and take action to do business with you. Remember, traditional media and internal processes still play an integral role in balancing the right marketing mix.
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