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  1. L&D's role should be content direction, not creation. Here are six fundamental lessons gleaned from the experiences of product managers and tailored to L&D.
    http://www.clomedia.com/2018/03/21/think-like-start-act-like-product-manager/
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  2. Stories are a better way to learn a customer's true experience, and the value they received. Of course, you can ask for examples on your surveys. But nothing replaces a conversation where you can go deep. Probe through dialogue. Gather real insights rather than platitudes.
    https://www.inc.com/stephen-shapiro/how-to-know-if-your-customers-are-really-satisfied.html/
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  3. When it comes to maintaining your business image in a certain light, customer feedback is the most important thing of all. It drives sales through increased traffic via word-of-mouth, social media engagement and other factors. Having useful data can in fact make a major difference when it comes to increasing your growth, driving traffic, and encouraging more income.
    http://www.smallbusinessexpertforum.com/entrepreneurship/get-useful-feedback-customers/
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  4. To stay relevant, you need to invest more than blood, sweat, and tears. You need to understand your customers and do everything in your power to tailor your products and services to their needs.

    Luckily, in the era of sophisticated IT solutions, understanding who your customers are and what their preferences are has never been simpler.

    One of the most powerful ways to collect their feedback and understand what they think of your brand and products is to use social networks actively.

    Here is how to do so.
    http://tecreativeservices.com/2018/03/how-can-social-media-help-you-get-quality-customer-feedback/
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  5. Businesses are going to focus on customer satisfaction and experience, and consumers are actively looking for those brands that deliver on the promise.

    Sounds too good to be true, doesn’t it? But of course, you may have more questions than answers: how do you achieve customer satisfaction? How do you increase customer satisfaction? How do you define customer satisfaction? Let’s dig in.
    https://amaphiladelphia.com/the-benefits-and-importance-of-customer-satisfaction/
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  6. Customers usually give feedback, but only when they believe the business cares. Learn how to create an effective customer feedback channel.

    Customers are usually keen on giving feedback, but only when they believe the business cares about hearing their thoughts.

    These 6 methods to create customer feedback channels encourage interaction and provide actionable data you can use to improve your company now.
    https://www.business.com/articles/6-customer-feedback-channels-you-should-be-using/
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  7. Have you ever been at a loss when trying to optimize your emails, your website, and other aspects of your business?

    Of course, you have! We all have.

    The frustration keeps building as you try to figure out what’s keeping you from seeing the results you were expecting, but you can’t seem to identify the problem.This is where customer feedback comes to the rescue.
    https://sleeknote.com/blog/customer-feedback/
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  8. Growing a successful small business depends on repeat clients, and clients only come back when they are extremely happy with the products or services you're providing. It should go without saying that your initial focus should be on providing an exemplary product or service. Once you have that solid foundation, it's time to focus on the second part of generating repeat business — tailoring your offerings to exactly what your clients need and want.
    https://www.thebalance.com/how-to-ask-clients-for-feedback-2951753/
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  9. While on the surface, a customer-first culture seems like the most obvious way to drive business growth, it usually backfires. Most of these initiatives result in employees feeling like their ideas and feedback are not valued, even if their ideas and feedback are directly from the customers they work with every day.

    To create better customer engagement and the related revenue you desire, put your employees first. Employees often observe customer needs that are not necessarily voiced, and without them, you will completely miss out on opportunities to improve your business.
    https://www.forbes.com/sites/forbescoachescouncil/2018/03/28/are-your-customer-growth-initiatives-missing-a-critical-component/#726f0b0e1a71/
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  10. Many companies are striving to launch customer experience (CX) programs that will improve their growth, margin, and customer retention. In working with our clients, one of the challenges we see is a tendency to view CX as a tactical effort–something designed to seek out and resolve customer annoyances, particularly in customer service interactions. As a result, company’s CX focus can be narrowed to activities like enhancing customer care processes, front-line employee performance, customer care hiring, and call center training. While these are all good and necessary efforts, this sort of myopia misses the point of what CX really is and what it can do for your company.
    https://which-50.com/leaderships-essential-role-in-customer-experience/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.