Feedback is the nexus between user needs and product development. But gathering and using it effectively doesn’t come easily; it’s one of the trickiest things to get right. Users are fickle, often misguided about what they want, and will give feedback you’ll want to build for but should completely ignore. This is a tough racket.
Like any business challenge, great execution is a composite of focusing on the right things while filtering out noise. By getting in the right state of mind when talking to customers, you can avoid missteps and use feedback to its full potential....
https://www.huffingtonpost.com/tim-wu/better-user-feedback-starts-with-the-right-state-of-mind_b_9154940.html/
The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry ecosystem, but also meet the rising expectations of their research-savvy and technologically inclined customer base.
In this article, we will analyse the current state of the financial industry as well as summarise 5 best practices for Financial Companies entering into the ‘Digital Age’ .
https://mopinion.com/best-practices-for-financial-companies-entering-the-digital-age/
Successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a digital marketing strategy. This creates a growing challenge for industry professionals to keep up with evolving trends and find the best way to incorporate them into their marketing plan. This is an up-to-date look at best practices for digital marketing in 2017, and at how marketers can take advantage of cutting-edge technological developments to create their strategy....
https://www.clickz.com/best-practices-for-digital-marketing-in-2017-how-to-take-advantage-of-the-latest-trends/111441/
Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering bottlenecks in the digital customer experience and helping you recognise your weaknesses. So how can you collect this feedback effectively?
In this article we will evaluate CES (as a customer satisfaction metric) as well as outline several feedback form templates you can use for collecting CES. Note: CES measures effort both on- and offline, however, this article focuses purely on digital CES.
https://mopinion.com/online-feedback-form-templates-customer-effort-score-ces/
Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies that achieved this ROI were using what are called email marketing services. Email marketing services are tools that help business owners and marketers create, send, test, optimise, track and report on the performance of their email marketing campaigns.
https://mopinion.com/best-email-marketing-services-for-small-businesses-smb/
Beerwulf – part of HEINEKEN Group – is an online craft beer shop ‘designed by and dedicated to beer enthusiasts’. Established in the Netherlands in 2017, this unique organisation has since taken off and is now present in over 10 European countries. The website is Beerwulf’s sole outlet for business and therefore a critical channel for success, hence their recent decision to adopt a feedback solution…
https://mopinion.com/beerwulf-gathers-voc-insights-with-mopinion-feedback/
The way businesses approach customer experience (CX) is shifting, along with driving a fundamental change in company culture. Leaders who are invested in improving customer experience have discovered that if they first focus on shaping company culture from the inside, everyone from the customers to the stakeholders benefit.
https://mopinion.com/be-a-better-leader-by-improving-the-customer-experience/
As an employer, you need to provide oodles of feedback to employees to ensure they know what they’re doing, what they’re supposed to be doing, what they’re doing well and what they could be doing better. Bad feedback from employees and customers alike provides a way to prevent little annoyances from becoming reasons for good people to leave you.
http://www.customerexperienceupdate.com/?query=user%20feedback&open-article-id=8026285&article-title=bad-feedback-is-the-best-feedback--are-you-listening-for-it-&blog-domain=360connext.com&blog-title=360connext/
Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors. The buyer journey is in an enhanced state of flux for all businesses these days, but discussions around this trend tend to revolve around B2C brands. B2B marketers, it seems, are equally struggling with adapting to new customer behaviors, but they have the added problem of a lack of credibility.
http://www.dmnews.com/marketing-strategy/b2b-tech-vendors-need-to-win-trust/article/633537/
On an almost daily basis I speak to companies about their thoughts and strategies on providing the best possible customer experience and it’s fair to say that the vast majority view it as a high priority on their business planning agenda.
https://mopinion.com/avoiding-the-four-pitfalls-of-customer-experience-management-strategy/
User Feedback News is a global community of people working or interested in User Feedback, UX and technology.
