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  1. It’s 2020 and the world has completely turned on its head. Businesses have found themselves scrambling to adapt to the new regulations, searching for creative ways to maintain the same levels of efficiency with a remote workforce. This movement is so large scale, in fact, that Time magazine is calling it, ‘the world’s largest work from home project’. And what’s more, this way of working is likely here to stay for some time, even after the crisis is over.
    https://mopinion.com/rise-of-saas-increasingly-remote-workforce/
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  2. Spokeo is an online people intelligence service that helps you search, connect, and know who you are dealing with. Spokeo is used to find old friends, identify unknown callers, or research prospective dates. Professionals also use it to find new customers or to prevent fraud. The services organises over 12 billion records from thousands of US-based, publicly available data sources into easy-to-understand reports that include available contact info, location history, photos, social media accounts, family members, court records, work information, and much more. This organisation firmly believes that, ‘knowledge is a quick search away’.
    https://mopinion.com/spokeo-selects-mopinion-as-its-voc-solution/
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  3. Computer-based algorithms are capable of making accurate calculations at a scale we can barely even conceptualize, never mind replicate.
    As such, they are an incredibly powerful tool, to the extent that they manage a lot of our quotidian tasks for us already. Much of what we do daily in digital marketing is rule-based, so it therefore stands to reason that it can be automated in this way too.
    We are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and making ever more informed decisions.

    Great strides have been made by technology companies in all areas, from the mundane to the creative, to provide better results by incorporating machine learning systems. Not all of this is new; much of it has been available or in development for many years now...
    https://www.clickz.com/the-shock-of-the-new-artificial-intelligence-and-the-future-of-digital-marketing/111081/
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  4. First, improve your customer’s experience – to help you attract customers, keep customers, generate solid business results, and maintain a positive reputation for service.

    Second, build a strong and sustainable culture that provides a great place to work, for everyone who works in or with your organization.

    Today, these outcomes are becoming more difficult to achieve, and more important because of six trends, six big changes that are disrupting the expectations of customers and the delivery of great customer experiences.
    http://customerthink.com/the-six-disruptors-of-customer-experience/
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  5. Inextricably entwined with the state of Big Data—that growing corpus of multidimensional information made larger each day via cheap sensors, cheap storage, and user-generated content—content analytics and its ability to pull actionable insights from digital content has never been under more pressure to perform. After all, having the highest volume of structured and unstructured data has never been the point; it’s whether sound business decisions can be made with that content that matters.
    http://www.econtentmag.com/Articles/Editorial/Feature/The-State-of-Content-Analytics-2017-115708.htm/
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  6. It’s mid-2020 and we’re still in the midst of a raging Coronavirus pandemic, which has greatly affected the lives and livelihood of people and businesses all across the globe. That being said, this pandemic will likely also have a lasting impact on the state of the customer. In other words, when things ‘return to normal’, it won’t necessarily be ‘normal’…
    https://mopinion.com/en/state-of-customer-experience-cx-in-2020/
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  7. Providing a good Customer Experience (CX) is on just about every organisation’s agenda these days. But where exactly is it headed? We can’t say for sure. What we can tell you though, is that this CX’s ecosystem of solutions is tethering between both expansion and consolidation. New niche solutions are sprouting up everywhere you look, from Live Chat tools and Customer Experience Management (CEM) software to Customer Success platforms and User Feedback solutions. Meanwhile, many of these same tools are being acquired by larger enterprises and ‘all-encompassing’ CX suites, such as Verint and Medallia. Movements in the market which are all attributed to trends in CX. So let’s address the question on everyone’s mind…What’s happening in CX and what lies ahead?
    https://mopinion.com/state-of-customer-experience-cx/
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  8. Defined by the World Economic Forum as ‘broadcasting, publishing, advertising, and gaming’, the media industry is all-pervasive in modern life. For audiences, it provides daily news, entertainment and information. For marketers, it’s direct to channel to a network of customers. Advancements in technology have fundamentally changed the way the media industry operates...
    https://www.clickz.com/the-state-of-media-transformation/113738/
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  9. So it turns out that the voice of your customer is pretty darn important. Gartner found that 95 percent of companies regularly listen to their customer’s feedback, and yet rather worryingly, Gartner’s research also concluded that only 29 percent of firms with VOC programs in place incorporate VOC data into their decision-making processes, while nearly three-quarters of brands don’t consider their VOC programs to be very effective at driving actions. In other words, the benefits of VOC data collection are clear and well received — but brands are struggling to make their VOC programs impactful.
    https://www.cmswire.com/customer-experience/the-step-by-step-guide-to-a-successful-voice-of-the-customer-program/
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  10. Luckily there are countless resources available these days for monitoring customer experience, and provided we use these resources the right way we can prevent or remedy a lot of irritations. We have put together a top 10 of irritations based on the customer feedback that we collect for our clients.
    https://mopinion.com/the-ten-biggest-website-irritations/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.