Computer-based algorithms are capable of making accurate calculations at a scale we can barely even conceptualize, never mind replicate.
As such, they are an incredibly powerful tool, to the extent that they manage a lot of our quotidian tasks for us already. Much of what we do daily in digital marketing is rule-based, so it therefore stands to reason that it can be automated in this way too.
We are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and making ever more informed decisions.
Great strides have been made by technology companies in all areas, from the mundane to the creative, to provide better results by incorporating machine learning systems. Not all of this is new; much of it has been available or in development for many years now...
https://www.clickz.com/the-shock-of-the-new-artificial-intelligence-and-the-future-of-digital-marketing/111081/
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