The Step-by-Step Guide to a Successful Voice of The Customer Program

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  1. So it turns out that the voice of your customer is pretty darn important. Gartner found that 95 percent of companies regularly listen to their customers feedback, and yet rather worryingly, Gartners research also concluded that only 29 percent of firms with VOC programs in place incorporate VOC data into their decision-making processes, while nearly three-quarters of brands dont consider their VOC programs to be very effective at driving actions. In other words, the benefits of VOC data collection are clear and well received but brands are struggling to make their VOC programs impactful.
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.