Google AdWords, SEO, social media and email are just a few marketing campaign channels that businesses can use to drive visitors back to their website. And each of them has a price. So why are so many organizations willing to send visitors they are paying to acquire to a poorly converting landing page?
https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-to-optimize-your-landing-page-for-conversions/#46cd44ed37c3/
Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us – whether that’s simply knowing our preferences, tailoring our online journeys, individualizing communications, or providing quick and hassle-free customer support. Put simply, we want to be the apple of every business’ eye. If things don’t go our way, well….it won’t be long before we’re off looking for an alternative that will meet our expectations. This logic is precisely why personalization efforts are so critical to the success of businesses – especially in the digital era.
https://www.abtasty.com/blog/how-customer-feedback-drives-personalization-efforts/
Now if a user says “Hey Google, video call Mom,” up pops Google Duo — as long as the app is installed.
Google Duo, first announced in 2016, is a video chat app — much like Apple’s FaceTime — however, it’s available for both Android and iOS. It has a few features that can’t be found on its rival’s app, such as the ability to leave video messages rather than voicemails, preview the caller’s live camera before answering and it’s also not necessary for both parties to have the app.
http://www.freemalaysiatoday.com/category/leisure/2018/07/25/users-can-now-ask-google-assistant-to-video-call-on-duo/
A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, both are used to build a loyal customer base, and so on. But the truth is, they serve two very different purposes….
https://mopinion.com/the-difference-between-online-user-feedback-and-online-reviews/
Choosing the right user feedback software, or any type of software for that matter, is a very delicate process for many businesses. Typically, the team (or role) appointed to choosing the software will start by gathering key criteria that is considered important for the business. Then they must find a suitable vendor that meets that criteria and hope that the implementation process goes as smoothly as possible. On the surface this may seem like a fairly simple task, however, according to an IBM study, only 40% (less than half!) of IT projects meet schedule, budget and quality goals.
https://mopinion.com/9-tips-for-choosing-the-right-user-feedback-software/
A product roadmap is essential for guiding the strategic direction of mobile app development. A roadmap is designed to communicate the “why” behind what you’re building. When you begin your development project, it’s important to remember that a roadmap is not set in stone; instead, it is made to accommodate change.
http://customerthink.com/how-to-create-a-product-roadmap-for-mobile-app-success/
LinkedIn has announced this week a couple of new features to encourage conversations and content creation on the professional social network. After pushing users to start sharing video content on the platform, LinkedIn users now have the option to add video captions (.SRT files) from a PC. On the desktop, there’s also a new “Me” tab to access all the content you’ve shared.
https://www.onmsft.com/news/linkedin-introduces-better-tools-for-content-creators-new-features-in-linkedin-messaging/
Need some guidance in making business decisions? Then you might want to think about employing a business intelligence tool, or BI tool. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions.
https://mopinion.com/business-intelligence-bi-tools-overview/
Designing in an enterprise is hard. Have you heard these phrases in your work?
“That’s not how things work here”
“We’ve never done it like that before”
In enterprise teams, these phrases seem to be particularly common. What about these?
“If we’ve been successful in the past, why change?”
“There’s no way we can change our process while also balancing the current load of projects”
https://www.influencive.com/slack-a-look-inside-design-at-the-worlds-top-companies/
Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience, and when it is, it will reflect in the content–which then leads to a better read for your users!
One thing that can be frustrating is getting that content out there
https://born2invest.com/articles/4-best-email-marketing-services-business/
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