Whether you create your product for external clients, consumers, or internal users, your users will eventually see some version of your product. Maybe that’s a wireframe, a clickable prototype, an interactive prototype with dummy data, or a live product. New feature requests and change requests at any stage of development, especially after launch, are a fact of life for most products that have users.
Sooner or later, change requests from different users will start to contradict each other, or become too difficult to implement. This may make you rethink your product’s purpose. Product teams, engineering teams, and other stakeholders need ways to make sense of that.
https://www.brainleaf.com/blog/brainleaf-news/prioritize-user-feedback/
In life and business, it’s important to distinguish between the types of feedback we receive and the feedback we actively seek it out from the right people.
https://www.influencive.com/identify-feedback-level-business/
Analyzing your website can give you many insights into what your customers like or don’t like. But sometimes it’s not enough. Wouldn’t it be better if you could just ask them and get straight answers from them?
https://www.optimonk.com/blog/15-ways-e-commerce-websites-get-customer-feedback/#.W2g6etgzZmB/
All feedback from your customers is valuable, but there are certain types of qualitative data that can give you more insight than others.
Truly insightful feedback can help you identify when people think something is confusing, why they made a certain choice, what they value most about your product, or how they view your product against the competition.
In turn, you can use this feedback to write more persuasive copy in your marketing, optimize your user experience, or prioritize new features to build. Ultimately, more useful feedback helps you make more informed business decisions.
So how do you gather this type of feedback? It’s all about the questions you ask.
Read more at
https://www.business2community.com/customer-experience/how-to-get-more-insightful-user-feedback-02197934https://www.business2community.com/customer-experience/how-to-get-more-insightful-user-feedback-02197934/
With more than 71 percent of businesses now advertising on social platforms, it’s safe to say that social media isn’t going to disappear anytime soon. However, in an office environment, are these methods of communication and interaction beneficial or not?
http://www.adweek.com/digital/how-social-media-actually-boosts-efficiency-in-an-office-environment/
Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us – whether that’s simply knowing our preferences, tailoring our online journeys, individualizing communications, or providing quick and hassle-free customer support. Put simply, we want to be the apple of every business’ eye. If things don’t go our way, well….it won’t be long before we’re off looking for an alternative that will meet our expectations. This logic is precisely why personalization efforts are so critical to the success of businesses – especially in the digital era.
https://www.abtasty.com/blog/how-customer-feedback-drives-personalization-efforts/
Recently, in Entrepreneur, I examined eight different ways your business could benefit from offering a mobile app. These included keeping up with your competitors, solving a problem that your customers face, retaining customer data to simplify conversions, and effectively managing customer loyalty programs.
https://www.entrepreneur.com/article/317280/
In the technological world we live in today, there are multiple ways customers can submit reviews and feedback about your company, whether that be with customer satisfaction surveys, online reviews, word of mouth or through your company’s social media channels.
“Customer feedback is information provided by clients about whether they are satisfied or dissatisfied with a product or service and about the general experience they had with a company,” Medium.com says online. “Their opinion is a resource for improving customer experience and adjusting your actions to their needs.”
http://totallandscapecare.com/landscaping-business/asking-for-customer-feedback/
Let's say you're an entrepreneur behind a small but growing company. Business is going well -- so well in fact that tracking your leads is getting tough to do on your own. So you're starting to research CRM software to handle lead management. It will be a big purchase for your bootstrapped little team, so it's important you make the right decision to get your hard-earned money's worth.
You start into your research and check out the product reviews for two solutions you're considering. One has 15 reviews and a full five-star average. The other has 200 reviews with a 4.4-star average. Which would you trust more? The solution with 200 reviews likely seems more trustworthy to most, even if it does have a lower rating than the other.
When we see a five-star rating, our brains tell us there's something wrong -- we're more inclined to choose a product or service with more reviews, even if some of them are bad. According to a study from Reevoo, 30 percent of readers suspect censorship or fake reviews when all reviews are positive and 95 percent of consumers get suspicious of positive reviews when there are no negative reviews.
Read the full article:
https://www.entrepreneur.com/article/319669/
We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
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