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  1. Online customer reviews can make or break your business. Entrepreneurs find it a priority to learn to react to people’s feedback, both positive and negative.

    The owner of EssayPro (an essay writing service that provides students with academic papers of all kinds) says, “Reviews can considerably affect the business’s reputation. At the same time, it can be truly eye-opening.” He finds it important to read the reviews, respond to the customers, and tells that the below techniques of dealing with the issue “have proven effective”.
    https://customerthink.com/7-effective-ways-to-respond-to-customers-feedback/
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  2. According to lean development principles, developing a mobile application is a process that includes a sequence of phases -- design, development, release, feedback collection, modification to redesign, and so on -- with the aim of ensuring the successful development of an app at a minimal cost. User feedback is an indispensable part of the product life cycle and the basis to determine its evolution.

    As Brian Harry, Microsoft Technical Fellow pointed out in his article on The Importance of Feedback in Software Development:
    Feedback helps you sort out your understanding of yourself. It helps you see the world from a new Angle, correct the deviated direction and learn better. Besides, feedback makes you yourself more outstanding and your work better. Whether you follow a particular agile development practice or not, the early and frequent feedback is one of the important factors that make you more successful...
    https://www.infoq.com/articles/effectively-collect-user-feedback-mobile-apps/
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  3. Do you collect customer feedback? Are you using it to address the problems your customers actually experience? You may have found that Net Promoter Scores are great for learning what customers feel, but don’t provide specific insights.

    Unstructured comments are rich with detail, but with over 80,000 comments per month coming into Atlassian, it’s Voice of the Customer team couldn’t effectively categorize and measure what that information meant.
    https://customerthink.com/rufing-it-out-with-customer-feedback-knowing-the-why/
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  4. There are many reasons why companies don’t succeed, but one important reason is not analyzing customer feedback correctly, and hence making bad decisions. How do you know what your customers like or dislike about your product or service? Isn’t it valuable data for you? Of course it is.
    https://www.influencive.com/5-proven-growth-hacks-leverage-customer-feedback/
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  5. "I regularly do customer feedback surveys for competitive analysis purposes (full disclosure: ServiceDock is a CEM platform for multi-location businesses). For the most part, I am a genuine customer of the business when I do them and try to think as such, while also making notes on the survey solution. Some of these surveys can be extremely tedious and drawn out, but the most frustrating experience I frequently encounter is when I’m told that there is no chance of a follow-up on my feedback."
    https://customerthink.com/closing-the-feedback-loop-should-be-a-goal-of-great-cem/
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  6. We also know that customers are bored with surveys – we’d even go so far as to say that surveys are dying. We’re offering brands a real alternative to traditional surveys that allows each to listen to customers on their terms. This year and beyond we want to continue to disrupt the market, have fun with this messaging and be seen as an alternative to traditional providers in this space.
    https://realbusiness.co.uk/sales-and-marketing/2018/01/24/brands-ask-customer-feedback-months-line/
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  7. Today, brands in all industries are facing new challenges. There has never been more feedback online, and the expectations have never been higher. For a business, online customer support is no longer an option. Customers are demanding more, and they want answers at their fingertips. In this digital and social media age, where customer experiences are laid out on the table for other customers to see, companies want to understand how engagement and experience are affecting customer relationships, and they are using feedback to measure it.
    http://www.convinceandconvert.com/customer-experience/measure-customer-experience/
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  8. Online ratings and reviews can offer valuable insights into what customers are really thinking. But what happens when that feedback isn’t the whole story? However, there’s actually hope in the “silent majority,” and it starts with bridging the gap between timely customer feedback and the brick-and-mortar shopping journey.
    http://multichannelmerchant.com/blog/giving-voice-silent-majority-boosts-the-customer-experience/
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  9. Whether you’ve just launched your website or you’re in the process of improving the online customer experience, customer feedback will serve as an invaluable tool in achieving your business’ goals. This feedback not only has the potential to provide you with insights into which kinds of problems your visitors are running into but it can also reveal which features work well for them. The easiest way to gather this feedback is via feedback forms. For WordPress users in particular, this is especially easy as there are various plugins available that serve up feedback solutions at no cost.
    https://mopinion.com/how-to-install-a-feedback-form-in-wordpress/
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  10. We’re seeing significant advancements in loyalty as brands seek new ways to add value for customers. Here are the seven biggest trends impacting the loyalty landscape currently.
    https://marketingland.com/7-biggest-trends-driving-customer-loyalty-232518/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.