Two contrasting things happened in my world this week: I installed multiple analytics packages in a client’s website so we will get more insight into consumer behavior, and I started reading the Steve Jobs biography in which he basically says he’s not concerned with what customers want or say. These two ideas are seemingly diametrically opposed until you put more context around them.
https://www.clickz.com/customer-feedback-embrace-or-ignore/49053/
According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
Although I had promised myself not to rant (well) anymore I can’t help but beg you to please refrain from this way of thinking. If there’s a heated debate going on inside marketing circles about these questions, I’m very happy that it’s not a debate in my marketing circles.
https://www.i-scoop.eu/email-marketing-versus-social-media/
Facebook Insights is a highly useful tool for all Page managers looking for more information on their social performance and brand following.
In fact, Facebook has recently announced the introduction of new metrics for the Insights page with the aim of offering improved measurement. All Page owners should start noticing the addition of:
-Follows
-Previews
-Recommendations
As the number of metrics increases, which ones are the most important for every Page manager?
There are many metrics to analyse when managing a Facebook Page, but some of them can be the starting point for a wider understanding of your audience and the performance of your posts. Here are the metrics you need to observe on a weekly basis, along with what you can learn from each one of them:
https://www.clickz.com/how-to-use-facebook-insights-to-track-the-success-of-your-social-strategy/112006/
LinkedIn is aiming to give marketers new insights for reaching decision-makers on its platform through a deal with the social data firm DataSift, according to the companies.
The pact lets agencies and others access aggregated audience-level LinkedIn data through an API from DataSift that can be integrated with marketing cloud platforms and agency dashboards to better understand how people interact on LinkedIn -- what they share, what they read and what they click.
http://adage.com/article/datadriven-marketing/linkedin-access-b-b-insights-datasift/307530/
QR codes never really took off in the West. I had nothing against them, just their implementation (on a creative and a technical level). However, I wanted one at the weekend so I could leave feedback about a store visit.
Buying turf
I bought some turf at the weekend. After checking out, the cashier pointed to the bottom of my receipt and encouraged me to leave feedback for the chance to win a prize.To leave my feedback I had to visit a URL. Without even looking at what the URL was, I figured I couldn't be bothered leaving feedback.
Why was that?
https://econsultancy.com/blog/67788-giving-b-q-customer-feedback-the-one-time-i-wished-for-a-qr-code/
The sheer amount of data email marketers work with amplifies the significance of even the smallest improvements.
Buzzwords like ‘personalization’ and ‘automation’ are among the promised benefits of advanced email tech. But when you really get down to it, what are the most promising innovations currently being pioneered in email marketing?
Here are our picks for the technology that we think make up the future of email.
https://www.clickz.com/the-tools-and-technology-powering-future-email/
Slack today introduced shared channels, a way for companies to create ongoing joint chatrooms to do business together. The feature, which will be available to paid users of Slack, can now be accessed through an open beta program. If it succeeds, it could build a powerful network of companies that rival communication apps will struggle to displace.
The idea behind shared channels is to let companies that interact frequently have a central place to discuss common business. A tech company might open a shared channel with its advertising agency, for example, or a manufacturer might create one for the contractor that handles its returns. Other good candidates for a shared channel include outside legal counsel and food and beverage vendors, Slack executives told me. “We think of shared channels as the most important thing we’ve launched since Slack itself,” says April Underwood, vice president of product at Slack. “They’re fundamentally a new way of working.”
https://www.theverge.com/2017/9/12/16291246/slack-shared-channels-frontiers-announcements/
Many businesses use search engine optimization tools to improve the ranking of their website in search results. These tools can include incorporating meta-tags (or website keywords) in the source data for the website. Search engines (such as Google) use meta-tags to identify which search results to display when a user conducts a search. The Full Federal Court has recently confirmed that the use of a meta-tag may constitute trade mark infringement as, although meta-tags are not actually displayed on a website, the source data of a website is visible to those who know what to look for.
The case of Accor Australia & New Zealand Hospitality involved a property development in Cairns called "Harbour Lights". Apartment owners in the "Harbour Lights" complex who wish to let their apartments are free to choose Accor or another letting agent to manage this for them, or they can arrange the letting themselves. Only Accor, however, is able to operate its business on-site which means it can offer benefits to guests such as on-site reception and on-site luggage storage. Liv Pty Ltd trades under the name "Cairns Luxury Apartments" and offers accommodation services in the "Harbour Lights" complex in competition with Accor.
http://www.mondaq.com/australia/x/630396/Trademark/Metatags+and+trade+mark+infringement/
Within my talk I shared the approach that I take to deliver successful content marketing campaigns that can be easily scaled, don't break the bank and have an extremely positive effect on your search engine visibility, social media and email marketing campaigns. There's also a short case study that shows a practical application of the technique in action.
Overall, the conference was a huge success and I'd strongly recommend checking out their upcoming events (they're free, by the way!) as they offer some seriously valuable insights for marketers and businesses alike.
https://www.matthewbarby.com/sme-content-marketing/
This prominence of data (and analytics) is also present in the RAMI 4.0 reference architecture of Industry 4.0 as mentioned in an article on industrial data and obviously in the broader perspective of digital transformation, its goals and the various technologies that enable it, from IoT (Internet of Things) to artificial intelligence and more. What does all this have to do with the Industrial Data Space, the topic of this article? A lot. Think data exchanges, smart services and new ecosystems of innovation and different business models. But there is more....
https://www.i-scoop.eu/industry-4-0/industrial-data-space/
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