With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person Soundboard.
To say Pandora has a lot of data would be like saying the Atlantic Ocean is a little damp. Every day, Pandora collects more than 1 billion data sets, which it sorts through with a sophisticated ad-tech stack and a team of data scientists, as well as the Soundboard.
https://www.clickz.com/how-does-pandora-know-its-users-so-well/101659/
This prominence of data (and analytics) is also present in the RAMI 4.0 reference architecture of Industry 4.0 as mentioned in an article on industrial data and obviously in the broader perspective of digital transformation, its goals and the various technologies that enable it, from IoT (Internet of Things) to artificial intelligence and more. What does all this have to do with the Industrial Data Space, the topic of this article? A lot. Think data exchanges, smart services and new ecosystems of innovation and different business models. But there is more....
https://www.i-scoop.eu/industry-4-0/industrial-data-space/
We’re almost halfway through the year, and just beginning to enter what’s sometimes called the “summer lull”: that sleepy period during July and August where people go away on holiday and everything’s a bit quiet.
Most ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s new and fresh and marketers are full of enthusiasm. Come June, the shine might be wearing off a bit, your strategy losing steam or not seeming as innovative and full of possibilities as it did in January.
But with six months still to go, you need to find a way to keep the momentum going for the second half of the year. What can you do?
In this article I’ll look at six ideas on the cutting edge of digital marketing that can help to reinvigorate your brand. Some of them are quite simple, while others require a bit more implementation and planning; but all of them are sure to liven up your strategy and give your brand a competitive advantage going into the autumn.
https://www.clickz.com/6-cutting-edge-digital-marketing-ideas-to-reinvigorate-your-brand/111792/
Many businesses use search engine optimization tools to improve the ranking of their website in search results. These tools can include incorporating meta-tags (or website keywords) in the source data for the website. Search engines (such as Google) use meta-tags to identify which search results to display when a user conducts a search. The Full Federal Court has recently confirmed that the use of a meta-tag may constitute trade mark infringement as, although meta-tags are not actually displayed on a website, the source data of a website is visible to those who know what to look for.
The case of Accor Australia & New Zealand Hospitality involved a property development in Cairns called "Harbour Lights". Apartment owners in the "Harbour Lights" complex who wish to let their apartments are free to choose Accor or another letting agent to manage this for them, or they can arrange the letting themselves. Only Accor, however, is able to operate its business on-site which means it can offer benefits to guests such as on-site reception and on-site luggage storage. Liv Pty Ltd trades under the name "Cairns Luxury Apartments" and offers accommodation services in the "Harbour Lights" complex in competition with Accor.
http://www.mondaq.com/australia/x/630396/Trademark/Metatags+and+trade+mark+infringement/
Slack today introduced shared channels, a way for companies to create ongoing joint chatrooms to do business together. The feature, which will be available to paid users of Slack, can now be accessed through an open beta program. If it succeeds, it could build a powerful network of companies that rival communication apps will struggle to displace.
The idea behind shared channels is to let companies that interact frequently have a central place to discuss common business. A tech company might open a shared channel with its advertising agency, for example, or a manufacturer might create one for the contractor that handles its returns. Other good candidates for a shared channel include outside legal counsel and food and beverage vendors, Slack executives told me. “We think of shared channels as the most important thing we’ve launched since Slack itself,” says April Underwood, vice president of product at Slack. “They’re fundamentally a new way of working.”
https://www.theverge.com/2017/9/12/16291246/slack-shared-channels-frontiers-announcements/
The sheer amount of data email marketers work with amplifies the significance of even the smallest improvements.
Buzzwords like ‘personalization’ and ‘automation’ are among the promised benefits of advanced email tech. But when you really get down to it, what are the most promising innovations currently being pioneered in email marketing?
Here are our picks for the technology that we think make up the future of email.
https://www.clickz.com/the-tools-and-technology-powering-future-email/
Facebook Insights is a highly useful tool for all Page managers looking for more information on their social performance and brand following.
In fact, Facebook has recently announced the introduction of new metrics for the Insights page with the aim of offering improved measurement. All Page owners should start noticing the addition of:
-Follows
-Previews
-Recommendations
As the number of metrics increases, which ones are the most important for every Page manager?
There are many metrics to analyse when managing a Facebook Page, but some of them can be the starting point for a wider understanding of your audience and the performance of your posts. Here are the metrics you need to observe on a weekly basis, along with what you can learn from each one of them:
https://www.clickz.com/how-to-use-facebook-insights-to-track-the-success-of-your-social-strategy/112006/
Elon Musk once famously said, “The first step is to establish that something is possible; then probability will occur.” I was 24 years old when I traveled to Ethiopia and witnessed firsthand the dire health conditions of the local population. Access to medicine was virtually non-existent. I wanted to change that. I wanted the locals to know that someone cared about their plight and was going to try to help them. So, I set aside my professional ambitions and sought to solve this problem. Over the course of the next six months, I vehemently studied pharmaceuticals, pharmaceutical supply chains, pharmaceutical delivery and pharmaceutical packaging technologies.
https://www.forbes.com/sites/forbescoachescouncil/2017/06/30/dont-always-listen-to-others-when-user-feedback-isnt-helpful-to-entrepreneurs/#41402cc65614/
In Mopinion’s latest webinar ‘3 Practical feedback forms that drive online conversion’, webinar host Udesh Jadnanansing tackles the three critical stages of the online ordering process and provides tips on how to drive online sales using 3 powerful feedback forms. He also advises how to trigger these forms, which kinds of questions to ask and how these results can be analysed in a way that lets you easily generate leads, monitor online performance and gather insights to increase sales.
https://mopinion.com/webinar-practical-feedback-forms-that-drive-online-conversion/
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset.
https://www.koozai.com/blog/branding/reputation-management/customer-feedback-attack/
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