Facebook today introduced a good handful of new features for groups on Facebook, with a focus on helping admins better manage and grow their online communities, and helping members better connect with one another. The additions, inspired by user feedback, include support for welcome posts, badges, member profiles and other admin-level controls.
The company met this June with hundreds of Facebook group admins at its first-ever Facebook Communities Summit in Chicago. This allowed Facebook staff to hear directly from those who run online groups what sort of tools they need. One common activity that admins do is welcome new members to their Facebook group. But until today, this has been done manually by writing a post, then locating each new member and tagging them one-by-one in that post. A new “welcome posts” feature, however, lets admins write a welcome post that automatically tags new members, speeding up the process.
https://techcrunch.com/2017/10/26/facebook-rolls-out-new-tools-for-group-admins-plus-badges-and-profiles-for-members/
In the face of a flood of "fake news," sensationalism, and mass marketing, Facebook has announced it is testing a new, more restricted and curated version of its News Feed.
Based on user feedback, Facebook will determine and prioritize the trustworthiness of news outlets. This goes beyond the social network's previous decision last week to promote "meaningful posts" by filtering out posts and video content from brand posts and boosting those that friends and family share.
https://www.newsmax.com/newsfront/facebook-news-trustworthiness-user-feedback/2018/01/23/id/838892/
E-mail marketers got another boost for deliverability recently when Yahoo Mail announced that Return Path will handle its feedback loops for managing spam complaints.
This helps you as a commercial e-mail sender, because a good portion of your mailing list likely goes to yahoo.com domains, even if you mail primarily B2B (define). Up to one quarter of a typical consumer list could be Yahoo-bound. Having this new feedback loop in place means you can manage and process spam complaints coming from Yahoo Mail users that you might not have gotten previously. Once your feedback loop request is accepted, you will receive e-mail that Yahoo recipients marked as spam at the e-mail address you specify. Remove those complaining addresses promptly from your database.
https://www.clickz.com/get-into-the-feedback-loop/72953/
The following is a short extract from our book, Researching UX: Analytics, written by Luke Hay. It’s the ultimate guide to using analytics for improved user experience. SitePoint Premium members get access with their membership, or you can buy a copy in stores worldwide.
To understand why your users behave the way they do, you first need to get to know them. You may make assumptions about who those users are, but you should be constantly challenging those assumptions, or at least be backing them up with facts...
https://www.sitepoint.com/getting-to-know-your-users-with-analytics/
Google might not be as responsible for the spread of fake news as social media, but the search giant is still doing something about it: burying known sources of fake news, and letting users weigh in, too.
Google frequently tweaks the algorithms that return relevant search results, sometimes privately, and other times publicly. In this case, Google announced Tuesday that about 0.25 percent of all daily search results have been returning “offensive or clearly misleading content,” and those results will be pushed lower in search results in favor of more authoritative results.
https://www.pcworld.com/article/3192354/data-center-cloud/google-will-try-to-combat-fake-news-using-search-and-user-feedback.html/
Many Indian BFSI players have started embarking on the Digital Transformation journey. One of the leading mutual fund houses in India was facing challenges with a large number of investors and distributors which led to problems of concurrency and a poor customer experience
http://www.moneycontrol.com/news/business/startup/how-digital-transformation-via-cloud-apps-is-changing-personal-banking-2397041.html/
Reviews of your organization in the digital space are the lifeblood of brand awareness and customer conversions. A recent survey from TripAdvisor revealed that hotel guests will read 6-12 reviews before booking their stay. Reviews play a key role in not only the final decision making process, but also in potential customer's ability to discover your business online in local business listings.
Google's local business listings is a directory of local offerings related to a user's search query. When individuals search for a local hotel for instance, Google's search results will populate a group of hotels they believe match the best options for the user. Those chosen typically reap the reward of website views and oftentimes, bookings. So how does Google choose winners and losers?...
https://www.hospitalitynet.org/opinion/4084836.html/
Giving performance feedback can be tricky because ideally you want to turn the situation around but you don’t know how the person receiving the feedback will react. So how do you give negative performance feedback that results in positive change when the person you’re talking to gets defensive? Here are five questions to help ensure you’re maximizing the feedback process...
https://www.forbes.com/sites/carolinecenizalevine/2017/10/15/how-to-give-negative-performance-feedback-part-1-when-the-recipient-gets-defensive/#73eefeef50a8/
It’s no secret that digital has dramatically fragmented the way users engage with brands. Facebook alone offers at least 5 different ad formats across desktop and mobile newsfeeds, a traditional banner ad, messenger and Instagram.
Even if you’ve just gotten to grips with digital, social, mobile, podcasts, programmatic, SEO, PPC, video (the list goes on), we’re now off the races with chatbots, AI, personal assistants, social commerce, voice search, VR and AR. And of course you can’t forget TV, radio, billboards, magazines and other traditional media platforms. What’s a marketer to do when trying to measure, manage and maximise brands in this landscape?
http://www.thedrum.com/industryinsights/2017/10/25/how-measure-manage-and-maximise-brand-success-the-age-digital/
Most entrepreneurs recognize the importance of great customer service and the importance of rewarding employees for great performance. Put these two things together, and it makes sense for companies to tie the size of their employees’ paychecks to the ratings they receive on customer satisfaction surveys.
More than 90 percent of US companies have shifted a greater percentage of their payroll to variable pay to increase engagement and retain talent, according to Aon Hewitt. Pay-for-performance plans are becoming common for customer-facing roles because frontline employees can directly shape the customer experience, and how people perceive the brand. A full 43 percent of companies base some portion of frontline pay on customer feedback ratings, according to a 2017 Accenture-Medallia survey.
https://www.forbes.com/sites/groupthink/2017/08/24/how-to-pay-employees-based-on-customer-feedback/#cea0cd520b3a/
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