It’s no secret that digital has dramatically fragmented the way users engage with brands. Facebook alone offers at least 5 different ad formats across desktop and mobile newsfeeds, a traditional banner ad, messenger and Instagram.
Even if you’ve just gotten to grips with digital, social, mobile, podcasts, programmatic, SEO, PPC, video (the list goes on), we’re now off the races with chatbots, AI, personal assistants, social commerce, voice search, VR and AR. And of course you can’t forget TV, radio, billboards, magazines and other traditional media platforms. What’s a marketer to do when trying to measure, manage and maximise brands in this landscape?
http://www.thedrum.com/industryinsights/2017/10/25/how-measure-manage-and-maximise-brand-success-the-age-digital/
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