How to Cultivate Customer Reviews in the Digital Space

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  1. Reviews of your organization in the digital space are the lifeblood of brand awareness and customer conversions. A recent survey from TripAdvisor revealed that hotel guests will read 6-12 reviews before booking their stay. Reviews play a key role in not only the final decision making process, but also in potential customer's ability to discover your business online in local business listings. Google's local business listings is a directory of local offerings related to a user's search query. When individuals search for a local hotel for instance, Google's search results will populate a group of hotels they believe match the best options for the user. Those chosen typically reap the reward of website views and oftentimes, bookings. So how does Google choose winners and losers?...
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.