Your customers can give you brutally honest insights into what you're doing right and wrong. They won't be affected by anything they might hear someone else saying, and their answers won't have to fit into narrow little survey categories. It works, because everyone likes hearing from the chief decision-maker.
http://vator.tv/news/2017-10-24-three-ways-to-gather-honest-customer-feedback/
The challenge is giving negative performance feedback when the Recipient gets defensive. But what about the opposite problem, where you have a person who seems totally receptive to the feedback but then doesn’t act upon it? One manager recently admitted to me that her team readily consents to changes or suggestions this manager makes, but then nothing actually happens.
How do you deal with a feedback Recipient who agrees to change but doesn’t follow-through? Here are five questions to help ensure you’re giving feedback the produces results, not empty promises:
https://www.forbes.com/sites/carolinecenizalevine/2017/10/22/when-you-give-feedback-and-nothing-changes-how-to-give-negative-performance-feedback-part-2/#35fb43336ed2/
In a development with potentially huge implications for digital marketing and consumer privacy, numerous Internet service providers have begun using or testing technologies that track their subscribers’ online activities and serve ads based on those behaviors.
The trend is part of an ongoing bid by ISPs to hang ten on the digital advertising tsunami that’s largely passed them by while stuffing the pockets of Web giants like Google, Yahoo, AOL, and Microsoft.
https://www.clickz.com/isps-collect-user-data-for-behavioral-ad-targeting/65405/
Feedback. Who needs it? Or, more precisely, who needs it in its modern form, delivered digitally, shared globally, ossified for all time and crystallised by coarse star ratings?
The more informal, diffuse and indirect kind has always been there. It’s called the marketplace. If they’re queuing in the rain outside the establishment next door while your place is empty, that’s feedback. If volume share starts slipping, you know you have to improve at least one aspect of the product/price mix...
http://www.campaignlive.co.uk/article/online-ratings-user-feedback-arent-useful/1435306/
This article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps. The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is to put it right or – if it is a total flop – go back to the drawing board.
That is why it is never too early to start testing and why testing should be ingrained into the design and development schedule.
https://www.clickz.com/why-user-testing-should-be-at-the-forefront-of-mobile-development/97325/
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content.
Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative user-generated content (UGC) into brand-building opportunities....
https://searchengineland.com/make-user-generated-content-brands-secret-weapon-283588/
Feedback on social media can serve as a valuable source of information for companies, helping them to improve and develop products and services. Examples include Gillette, which launched the very first product for assisted shaving based on feedback inferred from social media, and Tesla, which improved the company’s app based in part on CEO Elon Musk’s reading a customer’s complaints on Twitter. At end of 2016, Airbnb CEO Brian Chesky asked on Twitter what the company could launch in 2017. Anecdotes aside, does this user feedback actually help create better products?
https://hbr.org/2017/10/does-engaging-with-customers-on-facebook-lead-to-better-product-ideas/
YOU'VE BEEN THERE: browsing on a slightly backwater website, crossing your fingers as you click what looks like a video's play button. Instead of the TV show you had queued up, a million pop-ups spew out. The page you were on morphs into a Caribbean timeshare ad. It's the sort of misdirection that Google aptly calls an "unwanted behavior." And on Wednesday, the company's Chrome browser team announced a series of fixes that attempt to block these sketchy shenanigans.
Chrome already has a pop-up blocker, and a tool to control autoplaying videos. But the new features will take these user controls a step further. Beginning in Chrome 64, which is currently in developer preview, the browser will block third-party media components (HTML modules known as "iframes" that are often used to display things like ads) from triggering redirects unless you directly click on them.
https://www.wired.com/story/chrome-stop-sketchy-sites-from-redirects/
In Hong Kong, the fallout from the Octopus data privacy scandal continued to linger through the end of 2010, as the Office of the Privacy Commissioner released its report on the incident as well as a set of proposals for amendments to the Personal Data (Privacy) Ordinance. This was followed shortly thereafter by a government report on the extensive public consultation on the review of the Personal Data (Privacy) Ordinance, or PDPO.
While the Privacy Commissioner’s report neither shed any new light on the incident, nor actually called out any specific breach of the ordinance by Octopus (apart from a perhaps excessive collection of data), the government report on the other hand, at almost 200 pages long, proved a interesting reading. Covering both proposals for the ordinance that will be taken forward for further review as well as those that will not, it provided members of the Hong Kong Legislative Council (Legco) with some great ammunition for the lengthy debates that took place in public and behind closed doors through November and December. And there are clearly many views from the various political parties and from those members that occupy the functional constituency seats (like insurance for example) that could be impacted by any proposed changes.
https://www.clickz.com/data-privacy-whose-responsibility-is-it-anyway/39429/
Is customer experience an important search engine ranking factor? There are a number of different factors that go into how a website will rank on Google. For example, one is the number of links pointing at your site, and another is the makeup of the keywords that you choose to put on your page. But these are only two, and there are a whole range of other factors that determine how your site is going to rank for a certain keyword.
One of these other factors is customer experience, and this factor is very important for a number of reasons.
https://mopinion.com/how-improving-customer-experience-can-benefit-seo/
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