Most managers understand the importance of collecting feedback on their performance and the organization in general from employees. In fact, a Gallup study of 469 business units found that managers who received feedback on their strengths showed 8.9% greater profitability post-intervention.
The trick, however, is to ensure you're getting honest feedback. Sometimes employees are afraid to criticize their manager or the company for fear of repercussions. Changing this perception – or better yet, preventing it from forming in the first place – requires building a culture of trust and transparency where all types of constructive feedback are encouraged, no matter the source...
https://www.forbes.com/sites/forbescoachescouncil/2017/10/17/want-honest-feedback-from-employees-16-strategies-to-try/#5f7c562629ac/
Facebook is soliciting user feedback on the quality and relevance of its ads. KnowledgeBid founder Rob Webb spotted a new thumbs up/thumbs down icon, posted below, similar to what it’s used to let people rate notifications. The feedback mechanism is fairly detailed, allowing a person to critique the ad for accuracy, relevance, offensiveness, and so on. ClickZ hasn’t yet been able to spot the feature in the wild. Based on the screen grab however, it appears to apply only to the company’s branded Facebook Ads units, which are not IAB standard formats, and not to the skyscraper ads that are brokered through Microsoft.
Based on my personal experience observing Facebook Ads, it would seem the company has a lot of work to do on relevance and value before it begins asking people what they think. Offers I’m seeing today include ads for executive coaching (I’m not an executive), Halo Wars (I’m not a gamer) and a semi-pornographic “high school cheerleaders” ad (I’m not a, uh, cheerleader)....
https://www.clickz.com/facebook-collecting-user-feedback-on-ads/87616/
Giving performance feedback can be tricky because ideally you want to turn the situation around but you don’t know how the person receiving the feedback will react. So how do you give negative performance feedback that results in positive change when the person you’re talking to gets defensive? Here are five questions to help ensure you’re maximizing the feedback process...
https://www.forbes.com/sites/carolinecenizalevine/2017/10/15/how-to-give-negative-performance-feedback-part-1-when-the-recipient-gets-defensive/#73eefeef50a8/
Voice of the Customer (VoC) programmes are intended to capture the opinions and preferences of all customers, analyse those insights, and use them to create meaningful changes in customer experience (CX). Having a VoC programme in place has become increasingly more popular and essential, especially as more and more businesses (nearly 72% to be precise) continue to place CX as their top priority.
https://mopinion.com/which-type-of-voc-software-should-your-business-use/
It’s no secret that digital has dramatically fragmented the way users engage with brands. Facebook alone offers at least 5 different ad formats across desktop and mobile newsfeeds, a traditional banner ad, messenger and Instagram.
Even if you’ve just gotten to grips with digital, social, mobile, podcasts, programmatic, SEO, PPC, video (the list goes on), we’re now off the races with chatbots, AI, personal assistants, social commerce, voice search, VR and AR. And of course you can’t forget TV, radio, billboards, magazines and other traditional media platforms. What’s a marketer to do when trying to measure, manage and maximise brands in this landscape?
http://www.thedrum.com/industryinsights/2017/10/25/how-measure-manage-and-maximise-brand-success-the-age-digital/
As the marketing leader, you're under enormous pressure to perform and are desperate to get great, effective -- maybe even category-busting --work from your ad agency's creative team. After a couple decades watching clients -- and agency people -- give every form of feedback to creative teams, I've assembled a list of 10 approaches that can make your interactions more productive -- and their work more effective...
http://adage.com/article/small-agency-diary/block-boss/304892/
Apart from organisation-designed content, digital learning platforms such as Skills Alpha provide access to numerous external channels of learning and also nurture networked learning and user generated content.
Corporations have been relying on Learning Management Systems (LMS) to faciliate learning and address the challenges of distance, time and cost factors....
http://www.financialexpress.com/industry/technology/digital-learning-needs-help-from-deep-analytics/895892/
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes. Finally, I wanted to make sure we had some real-world examples to refer to, so I mined case studies from the industry to demonstrate the concrete impact these changes can have on your search traffic. Let’s take a look at these problems and what you can do to resolve them.
https://searchengineland.com/7-site-seo-problems-hold-back-e-commerce-sites-283299/
Ecommerce is a rapidly expanding business niche, with numerous brands marketing an endless range of products and services for all types of target audience. Providing outreach to international audience without requiring a physical store with nominal investment, almost every brand has a web store for capitalizing on the immeasurable potential of ecommerce. Online shopping provides customers the facility to select their desired products and services from the convenience of their location, which has made it a popular choice among customers.
With ecommerce retails in US predicted to reach $460 billion in 2017, it is evident that it will continue to be a profitable venture and optimizing for conversions is mandatory for your ecommerce store to surpass competitors. The following 10 ecommerce tips are derived by analyzing trends in 2017 and are designed to optimize conversions for higher revenue:
http://www.tgdaily.com/enterprise/10-conversion-boosting-strategies-for-e-commerce-stores/
Facebook has adjusted its news feed algorithm to favour more current news headlines, meaning more users are likely to see brand posts that are related to “trending topics”.
The change is based on feedback from users who said there are some instances where posts from friends or pages are only relevant at a specific momen, and that there are times where a post is a day or two old that may not be relevant any more....
https://www.clickz.com/heres-how-to-optimise-your-facebook-user-engagement/11701/
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