LinkedIn has announced this week a couple of new features to encourage conversations and content creation on the professional social network. After pushing users to start sharing video content on the platform, LinkedIn users now have the option to add video captions (.SRT files) from a PC. On the desktop, there’s also a new “Me” tab to access all the content you’ve shared.
https://www.onmsft.com/news/linkedin-introduces-better-tools-for-content-creators-new-features-in-linkedin-messaging/
Google AdWords, SEO, social media and email are just a few marketing campaign channels that businesses can use to drive visitors back to their website. And each of them has a price. So why are so many organizations willing to send visitors they are paying to acquire to a poorly converting landing page?
https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-to-optimize-your-landing-page-for-conversions/#46cd44ed37c3/
Twitter has announced it is removing support for crucial APIs needed to power third-party clients such as Twitterrific and Tweetbot.
From Thursday the social media platform shut off APIs that enable to developers to integrate push notifications and automatically-refreshing timelines into their own versions of Twitter - meaning many popular third-party apps will suffer from a severe loss of functionality.
http://www.itpro.co.uk/development/31719/twitter-kills-support-for-third-party-clients/
Running a restaurant in today’s digital world can be a daunting task, even for the most seasoned restaurant owner. The explosive growth of social media and smartphones allows your target audience to see and criticize your every move. Yelp certainly doesn’t help matters by allowing everyone – particularly millennials – the opportunity to shred your business without any validation because they didn’t have a “DopeAF” time. Operating a restaurant has become as much about playing defense as it is about providing great food and atmosphere. This is why a savvy digital marketing strategy is critical to increasing revenue.
https://www.forbes.com/sites/forbesagencycouncil/2017/09/14/successful-digital-marketing-for-restaurants/#59bb1b341329/
Millennials in the United States fuel social media, keep up with the latest trends, quickly integrate new tools and devices into their lives and spend US$600 billion a year. In fact, experts predict their spending power will exceed $1 trillion by 2020. So, if you’re trying to target the 92 million online users between 19 and 35 years old, you have a lot to learn—and a lot to earn.
https://www.naturalproductsinsider.com/articles/2017/09/digital-marketing-to-millennials.aspx/
When you log on to Twitter or LinkedIn, it feels like you are connected to everyone on Earth. Whether you want to get a taste of culture from other continents, or you want to stay on top of the latest opportunities and events in far flung places – social media allows you to connect with anyone with similar interests, no matter where they are located. But how representative is the social media world of the real population, exactly? Today’s infographic from Raconteur breaks it all down.
http://www.businessinsider.com/map-how-well-the-worlds-population-is-represented-on-social-media-2017-9/
Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in his post but there is more. Much more…
https://www.i-scoop.eu/customer-satisfaction-social-feedback-one-cares/
Email, social media and eCommerce. Smartphone, tablet, laptop and addressable TV. Today, the average person will interact with up to seven screens on any given day.
For marketers and businesses trying to reach customers, that means seven opportunities for a message to get lost in translation, seven windows for the customer to see a redundant message and lose interest, and seven screens for the marketer to lose track of their customer.
https://www.equities.com/news/why-is-customer-journey-tracking-so-difficult/
In the wake of the recession, countless Americans — particularly student loan-laden, underemployed millennials — stitched together a livable wage from a patchwork quilt of income streams. From the rot of the Great Recession, the gig economy bloomed, and alongside it, a curious kind of slang creeped into our collective vernacular and lodged itself there firmly. “Side-hustle,” which first entered our language via African-American newspapers in the ’50s, became a slick, hashtaggable shorthand for “working my ass off, often in addition to a full-time job, just so I can make rent and maybe cover my car payment too.”
https://www.racked.com/2017/9/13/16255060/mlms-gig-economy-hustle/
According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
Although I had promised myself not to rant (well) anymore I can’t help but beg you to please refrain from this way of thinking. If there’s a heated debate going on inside marketing circles about these questions, I’m very happy that it’s not a debate in my marketing circles.
https://www.i-scoop.eu/email-marketing-versus-social-media/
