It’s time for our February Employee in the Spotlight! This month we’re putting the spotlight on one of our newest team members, our Front-End Developer and ‘website extraordinaire’ Yannick Post.
https://mopinion.com/employee-in-the-spotlight-yannick-post/
Unlike customer-facing teams, marketers don’t always hear directly from the people they’re speaking to. Instead, they rely on metrics and intuition to understand the end consumer. Good data and marketing chops go a long way, but they don’t tell you everything. If you’re not tapping into your audience for feedback, then you’re leaving insights (and revenue) on the table.
In this post, we’ll cover the benefits of collecting content feedback and share some tips on doing it well.
https://www.business2community.com/customer-experience/content-feedback-helps-marketers-reach-people-02026506/
Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us – whether that’s simply knowing our preferences, tailoring our online journeys, individualizing communications, or providing quick and hassle-free customer support. Put simply, we want to be the apple of every business’ eye. If things don’t go our way, well….it won’t be long before we’re off looking for an alternative that will meet our expectations. This logic is precisely why personalization efforts are so critical to the success of businesses – especially in the digital era.
https://www.abtasty.com/blog/how-customer-feedback-drives-personalization-efforts/
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.
https://marketingland.com/location-data-accuracy-leads-stronger-personalization-233214/
Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals.
https://www.webpronews.com/social-listening-can-strengthen-online-marketing-strategy-2017-07/
Earlier this month I attended Social Media Marketing World, the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Dan Gingiss started the Social Customer Care Track and interest has grown exponentially. The room I spoke in this year was three times larger than last year’s room, and we packed the house.
https://customerthink.com/how-to-turn-social-media-customer-service-into-a-marketing-strategy/
If you’re using WordPress to power your site, the good news is there’s a number of clever techniques and tools you can use to generate customer feedback.
Collecting customer feedback on your website is one of the most effective means of quickly identifying areas of your site which need improvement, with the goal of increasing traffic levels, sales and repeat visitation across your site.
https://cyberchimps.com/use-customer-feedback-improve-wordpress-site/
With only months remaining before the General Data Protection Regulation (GDPR) comes into effect, it is dominating the news agenda and is a top priority for businesses. From retailers to charities and the manufacturing industry to financial services, the impact of GDPR will affect every organisation that handles customer data and will be far reaching. Indeed, it has the scope to change the face of marketing completely.
http://www.information-age.com/will-gdpr-improve-customer-experience-consumers-123470312/
Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics.
https://techcrunch.com/2017/01/20/in-a-tech-saturated-world-customer-feedback-is-everything/
When deciding which law firm to hire, potential clients consult the source they trust most: other clients. Online reviews play a huge role in the client’s decision-making process. To succeed in such a landscape, legal practices must develop a deep understanding of their clients’ wants and needs, immediately address all client issues, and ensure satisfied clients’ voices get heard.
https://abovethelaw.com/2018/06/make-client-feedback-your-marketing-engine/?rf=1/
