The sheer amount of data email marketers work with amplifies the significance of even the smallest improvements.
Buzzwords like ‘personalization’ and ‘automation’ are among the promised benefits of advanced email tech. But when you really get down to it, what are the most promising innovations currently being pioneered in email marketing?
Here are our picks for the technology that we think make up the future of email.
https://www.clickz.com/the-tools-and-technology-powering-future-email/
Slack today introduced shared channels, a way for companies to create ongoing joint chatrooms to do business together. The feature, which will be available to paid users of Slack, can now be accessed through an open beta program. If it succeeds, it could build a powerful network of companies that rival communication apps will struggle to displace.
The idea behind shared channels is to let companies that interact frequently have a central place to discuss common business. A tech company might open a shared channel with its advertising agency, for example, or a manufacturer might create one for the contractor that handles its returns. Other good candidates for a shared channel include outside legal counsel and food and beverage vendors, Slack executives told me. “We think of shared channels as the most important thing we’ve launched since Slack itself,” says April Underwood, vice president of product at Slack. “They’re fundamentally a new way of working.”
https://www.theverge.com/2017/9/12/16291246/slack-shared-channels-frontiers-announcements/
Many businesses use search engine optimization tools to improve the ranking of their website in search results. These tools can include incorporating meta-tags (or website keywords) in the source data for the website. Search engines (such as Google) use meta-tags to identify which search results to display when a user conducts a search. The Full Federal Court has recently confirmed that the use of a meta-tag may constitute trade mark infringement as, although meta-tags are not actually displayed on a website, the source data of a website is visible to those who know what to look for.
The case of Accor Australia & New Zealand Hospitality involved a property development in Cairns called "Harbour Lights". Apartment owners in the "Harbour Lights" complex who wish to let their apartments are free to choose Accor or another letting agent to manage this for them, or they can arrange the letting themselves. Only Accor, however, is able to operate its business on-site which means it can offer benefits to guests such as on-site reception and on-site luggage storage. Liv Pty Ltd trades under the name "Cairns Luxury Apartments" and offers accommodation services in the "Harbour Lights" complex in competition with Accor.
http://www.mondaq.com/australia/x/630396/Trademark/Metatags+and+trade+mark+infringement/
Within my talk I shared the approach that I take to deliver successful content marketing campaigns that can be easily scaled, don't break the bank and have an extremely positive effect on your search engine visibility, social media and email marketing campaigns. There's also a short case study that shows a practical application of the technique in action.
Overall, the conference was a huge success and I'd strongly recommend checking out their upcoming events (they're free, by the way!) as they offer some seriously valuable insights for marketers and businesses alike.
https://www.matthewbarby.com/sme-content-marketing/
This prominence of data (and analytics) is also present in the RAMI 4.0 reference architecture of Industry 4.0 as mentioned in an article on industrial data and obviously in the broader perspective of digital transformation, its goals and the various technologies that enable it, from IoT (Internet of Things) to artificial intelligence and more. What does all this have to do with the Industrial Data Space, the topic of this article? A lot. Think data exchanges, smart services and new ecosystems of innovation and different business models. But there is more....
https://www.i-scoop.eu/industry-4-0/industrial-data-space/
With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person Soundboard.
To say Pandora has a lot of data would be like saying the Atlantic Ocean is a little damp. Every day, Pandora collects more than 1 billion data sets, which it sorts through with a sophisticated ad-tech stack and a team of data scientists, as well as the Soundboard.
https://www.clickz.com/how-does-pandora-know-its-users-so-well/101659/
Technology like smartphones and wearables are helping consumers to stay connected always. This has resulted in a seismic shift in the marketing as well. It has become important to understand the tactics of succeeding in the digital marketing efforts to delight the customers. You need to use these tactics wisely to excel and thrive in this ever-growing and impossible-to-predict industry. Whether you are leading a social-driven startup or a large enterprise, you need to be digitally connected. Currently, a large number of organizations and brands are having a higher focus on digital initiatives due to intense competition in the digital marketing landscape. As per a study, the worldwide digital advertising expenditure would amount to 229.25 billion U.S. dollars in 2017 and would grow to 335.5 billion by 2020.
http://customerthink.com/10-ways-to-excel-in-your-digital-marketing-efforts/
According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only four percent had plans to decrease their budget.
If you’re thinking of running an influencer marketing campaign, it can be a little daunting:
- How to do I discover the right influencers?
- What’s the best way to reach out to influencers?
- What does success look like?
We’d love to help you answer these questions and more…
https://blog.bufferapp.com/influencer-marketing-guide/
Digital feedback has the potential to have a far-reaching business impact on things like customer loyalty and revenue. But only if it’s harnessed correctly.
For instance, there are a handful of absolutely critical strategies you should be following, such as making sure you capture the right data.
That may sound easy, but it is surprising how many large businesses do not get the basics right?
https://which-50.com/draft-use-digital-feedback-deliver-better-customer-experience/
Net Promoter Score has been and continues to be, one of the most trusted metrics used by brands to measure the health of customer relationships for 15 years. Many experts touted it as the one number you need to know when planning growth. Traditionally under the purview of customer experience and customer success teams, NPS has become the go-to metric for customer ranking.
https://thenextweb.com/contributors/2018/01/09/use-net-promoter-score-get-actionable-insights/
