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  1. YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the redesign and offer feedback.

    “While we hope that you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly,” writes product manager Brian Marquardt, on the YouTube Blog.
    https://marketingland.com/youtube-invites-users-give-feedback-upcoming-redesign-213622/
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  2. One of the best things you can do to advance your career is elicit real-time feedback at work.

    You will gain a clearer understanding of what you’re doing well—and what you can change—in the moment. That is more powerful than hearing feedback after the fact.
    https://www.businessmanagementdaily.com/51486/need-real-time-feedback/
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  3. Over the last 15 years, I have led hundreds of workshops to equip managers and leaders at all levels with the skills to have more effective feedback conversations. In my experience working with these leaders, I find that most feedback conversations either don’t happen or don’t happen well . While the frameworks I share in these workshops provide a useful structure with which to prepare for and conduct even the most difficult conversation, they are only half of the equation in getting leaders to step up when it comes to giving improvement feedback. Most leaders won’t improve at giving feedback for the sole reason that they do not address the adaptive component required for their own behavior change — that is, they don’t tend to address the limiting mindsets, beliefs and assumptions that cause them to avoid having difficult feedback conversations in the first place.
    https://www.forbes.com/sites/rebeccazucker/2017/05/01/why-most-people-wont-improve-at-giving-feedback/#235e2bf4fcc8/
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  4. Skeptics of user experience research often point to the following quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” The logic goes that if Ford had conducted user experience (UX) research and listened to his customers, he would have tried to optimize the horse and would never have invented the car. Real innovation cannot happen by simply iterating in response to customer feedback, but instead requires product visionaries that lead solely based on their intuition. What, then, is the value of UX research?
    https://www.forbes.com/sites/leoyeykelis/2018/05/10/why-its-wrong-to-ask-users-what-they-want-and-what-to-ask-instead/#53e4995a1f22/
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  5. A recent survey by Stanford Social Innovation Review confirmed a surprising fact: in an era where customer feedback is ubiquitous in the for-profit world, both doers and donors in the social innovation sphere struggle to systematically understand the preferences and experiences of the people they are seeking to help: the nonprofit customer.

    To be sure, social innovators want to understand their client’s needs. The survey found that 88% of 1,986 respondents reported that “gathering feedback” was one of their priorities in measuring impact. But only 13% were using it as a top source of insight for improving services; and two-thirds said that lack of staff capacity and resources were the major barrier to implementing feedback systems.
    https://hbr.org/2019/02/why-customer-feedback-tools-are-vital-for-nonprofits/
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  6. The challenge is giving negative performance feedback when the Recipient gets defensive. But what about the opposite problem, where you have a person who seems totally receptive to the feedback but then doesn’t act upon it? One manager recently admitted to me that her team readily consents to changes or suggestions this manager makes, but then nothing actually happens.

    How do you deal with a feedback Recipient who agrees to change but doesn’t follow-through? Here are five questions to help ensure you’re giving feedback the produces results, not empty promises:
    https://www.forbes.com/sites/carolinecenizalevine/2017/10/22/when-you-give-feedback-and-nothing-changes-how-to-give-negative-performance-feedback-part-2/#35fb43336ed2/
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  7. In every meeting Jeff Bezos attends, there’s an empty chair among the C-suite employees and board members to represent the customer.

    The idea is to remind decision-makers that customers can’t speak at the meeting, but the company still has to prioritize them.

    For PMs at the drawing board, it’s easy to get lost in the numbers of usage behavior and statistics. They don’t look at the empty chair, but they still need to consider what the customer would think.

    With so much behavioral data out there, what’s the use in pestering the customer to ask for insight? PMs are afraid to contact their customers through email, NPS surveys, or in-app messaging, too worried they’ll annoy users or get skewed data since only their happiest or unhappiest customers will respond. Asking your users for feedback sounds like a great way to give the customer a seat at the table.
    https://www.appcues.com/blog/what-product-managers-forget-about-user-feedback/
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  8. Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best and most relevant feedback results, you (the user) will want to tweak your feedback forms so that they are aligned with the goals of specific pages or funnels.
    https://mopinion.com/one-script-for-all-your-feedback-buttons/
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  9. When I think of user onboarding, I am always reminded of the famous ‘IKEA effect’. Those of you have endured the emotional rollercoaster that comes with assembling an IKEA wardrobe or nightstand, you might already have an idea of where I’m going with this. The IKEA effect is defined as the effect ‘where you assign more value to products that you’ve had a hand in creating’. In other words, for many of us the result is far more satisfying when we’ve successfully completed a task on our own. Those who have studied this effect even go as far as to say that ‘people become more attached simply because of their own efforts’. This is a good analogy when it comes to understanding the value of a good (better yet, successful) user onboarding process.
    https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
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  10. An app’s store rating has a tremendous impact on how well an app ranks in the app store and strongly influences what percentage of store listing impressions result in downloads. Many apps (and by extension businesses) live and die with their app store ratings. At the same time, app store ratings are simply a reflection of how well an app is received and how it interacts with its users. Many would-be negative reviews can be circumvented through in-app feedback mechanisms. In turn, many potential positive reviews are left unfulfilled because a user was not properly prompted. This article will explore how apps and app owners can combat negative reviews, successfully solicit positive reviews, and even convert 1-star ratings into 5-stars.
    https://customerthink.com/user-feedback-management-and-app-store-ratings/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.