When I think of user onboarding, I am always reminded of the famous IKEA effect. Those of you have endured the emotional rollercoaster that comes with assembling an IKEA wardrobe or nightstand, you might already have an idea of where Im going with this. The IKEA effect is defined as the effect where you assign more value to products that youve had a hand in creating. In other words, for many of us the result is far more satisfying when weve successfully completed a task on our own. Those who have studied this effect even go as far as to say that people become more attached simply because of their own efforts. This is a good analogy when it comes to understanding the value of a good (better yet, successful) user onboarding process.
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