Feedback on social media can serve as a valuable source of information for companies, helping them to improve and develop products and services. Examples include Gillette, which launched the very first product for assisted shaving based on feedback inferred from social media, and Tesla, which improved the company’s app based in part on CEO Elon Musk’s reading a customer’s complaints on Twitter. At end of 2016, Airbnb CEO Brian Chesky asked on Twitter what the company could launch in 2017. Anecdotes aside, does this user feedback actually help create better products?
https://hbr.org/2017/10/does-engaging-with-customers-on-facebook-lead-to-better-product-ideas/
With an ROI of 122%, email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients.
To help brands overcome the challenges that stand in the way of optimal inboxing, Yes Lifecycle Marketing has developed this deliverability guide focusing on:
-the building blocks of deliverability.
-six strategies to maintaining a clean subscriber list.
-eight steps to improving inboxing rates.
Visit Digital Marketing Depot to download “Email Deliverability Guide: Making It to the Subscriber Inbox.”
http://searchengineland.com/email-deliverability-making-inbox-278185/
According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
Although I had promised myself not to rant (well) anymore I can’t help but beg you to please refrain from this way of thinking. If there’s a heated debate going on inside marketing circles about these questions, I’m very happy that it’s not a debate in my marketing circles.
https://www.i-scoop.eu/email-marketing-versus-social-media/
The rapid rise of online and mobile retail sales has opened up a new market for payments companies to pursue, and is also creating a new generation of online payment providers called gateways, which act essentially as the online version of an in-store payment terminal.
Companies like Braintree, Adyen, and Worldpay help process online transactions, which are growing much more rapidly than in-store sales.
Payment gateways specifically stand to benefit from the rapid growth of the online processing market, worth an estimated $10.7 billion this year, even though their revenue is a very small slice of the total. BI Intelligence, Business Insider's premium research service, estimates that the US online processing market will increase at a five-year CAGR of 13% to $17.5 billion by 2020, driven by the increase in online shopping volume.
http://www.businessinsider.com/the-payment-gateways-report-examining-the-next-generation-of-payment-providers-competing-in-the-burgeoning-digital-commerce-market-2016-8/
Facebook is attempting to understand why users hide ads in order to better focus content and remove inappropriate or offensive ads. Users of the social network have long been able to hide any story in their newsfeed, including ads, by clicking “I Don’t Want to See This” at the top right of the story. But the updated feature will take the “hide ad” action a step further by asking users why they didn’t want to see the ad. If a user says that the content was irrelevant then Facebook will attempt to better target future ads. But if an ad is flagged as offensive or inappropriate, the company will show it to fewer people.
The move is thought to be a “beneficial” one for advertisers who use Facebook to build relationships and preference, according to Gary Stein, senior vice president of strategy and planning at iCrossing, adding that he believes it will “ultimately create value”. On the other hand, if an advertiser is simply trying to get as many ads out to as many people as possible, relevance-be-damned, then they may be “somewhat disappointed” by this, he says.
https://www.clickz.com/facebook-asks-for-user-feedback-on-ads/29665/
Facebook is soliciting user feedback on the quality and relevance of its ads. KnowledgeBid founder Rob Webb spotted a new thumbs up/thumbs down icon, posted below, similar to what it’s used to let people rate notifications. The feedback mechanism is fairly detailed, allowing a person to critique the ad for accuracy, relevance, offensiveness, and so on. ClickZ hasn’t yet been able to spot the feature in the wild. Based on the screen grab however, it appears to apply only to the company’s branded Facebook Ads units, which are not IAB standard formats, and not to the skyscraper ads that are brokered through Microsoft.
Based on my personal experience observing Facebook Ads, it would seem the company has a lot of work to do on relevance and value before it begins asking people what they think. Offers I’m seeing today include ads for executive coaching (I’m not an executive), Halo Wars (I’m not a gamer) and a semi-pornographic “high school cheerleaders” ad (I’m not a, uh, cheerleader)....
https://www.clickz.com/facebook-collecting-user-feedback-on-ads/87616/
It used to be that retailers couldn’t wait to hear the unmistakable sound that said the holidays had arrived — ringing cash registers. Today’s businesses are adapting to the new signs of the holiday season — digital clicks and online carts. Black Friday, the most joyous of all shopping days in the year for retailers and customers alike, still tops the list of sales spikes for the year, followed closely by its relatively new cousin Cyber Monday.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/28/five-digital-marketing-trends-for-the-2017-holiday-season/#54cb1dd4777f/
Call it the principle of benign antagonism: An organization benefits when it subjects itself to pressure and scrutiny. Often, a company is its own best resource for great brand content—it just might not realize what interesting stories are unfolding from within. At larger companies especially, things that would make for great stories might be happening out of sight. Silos form, and those in the position to see across the entire organization may be too high up the food chain to recognize content that your clients and prospects would find compelling. That’s where benign antagonism comes in.
https://www.forbes.com/sites/forbescontentmarketing/2017/09/12/for-effective-content-marketing-dig-around-like-a-journalist/#794b177d72ea/
Startups in e-commerce do their best, often following these "one-stop startup launch 101" courses we all see being promoted as the "best," "fastest" and "easiest," and disappear in a year or two for a variety of reasons.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/06/01/four-risks-to-avoid-during-b2b-web-development/#54bc12f4feb8/
As marketers, we are often rewarded for our creative thinking to differentiate the brands we represent. No one can forget Nike’s Just Do It campaign. Or the Cali Milk Processor Board’s Got Milk? campaign. However, as data becomes increasingly important to a successful marketing strategy, many data tools leave little room for creativity in exploring data and asking imperfect questions to get new insights. As a result, many marketers feel the need to temper creativity and become more left-brain driven – essentially becoming data scientists and operating within rigid pre-defined models that result in canned insights.
https://www.martechadvisor.com/articles/web-mobile-analytics/going-beyond-canned-insights-using-interactive-behavioral-analytics-to-understand-your-audience/
