Facebook is attempting to understand why users hide ads in order to better focus content and remove inappropriate or offensive ads. Users of the social network have long been able to hide any story in their newsfeed, including ads, by clicking I Dont Want to See This at the top right of the story. But the updated feature will take the hide ad action a step further by asking users why they didnt want to see the ad. If a user says that the content was irrelevant then Facebook will attempt to better target future ads. But if an ad is flagged as offensive or inappropriate, the company will show it to fewer people.
The move is thought to be a beneficial one for advertisers who use Facebook to build relationships and preference, according to Gary Stein, senior vice president of strategy and planning at iCrossing, adding that he believes it will ultimately create value. On the other hand, if an advertiser is simply trying to get as many ads out to as many people as possible, relevance-be-damned, then they may be somewhat disappointed by this, he says.
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