Mopinion released a new machine learning technology within its digital feedback analytics platform: automatic feedback categorisation. This technology employs machine learning techniques that make the analysis of qualitative feedback data – by way of labeling and categorisation – a much more fluid and systematic process.
https://mopinion.com/machine-learning-technology-for-advanced-feedback-categorisation/
We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
https://mopinion.com/what-is-the-customer-experience-gap/
Customer experiences (CX) are often the defining factor that sets a business apart from its competitors. Make sure your CX goes above and beyond that of your competitors and employ one of these surveys.
https://marketplace.mopinion.com/products-category/customer-experience-cx/
Trends and developments are continuously sprouting up within Customer Experience (CX). In fact there are so many new trends that it can be hard to keep track. Previously we were just satisfied with having a customer-oriented approach, but nowadays we want to take this one step further…
https://mopinion.com/cx-top-5-youtube-videos/
It’s mid-2020 and we’re still in the midst of a raging Coronavirus pandemic, which has greatly affected the lives and livelihood of people and businesses all across the globe. That being said, this pandemic will likely also have a lasting impact on the state of the customer. In other words, when things ‘return to normal’, it won’t necessarily be ‘normal’…
https://mopinion.com/en/state-of-customer-experience-cx-in-2020/
While most leading organizations are now investing in CX programs, the impact these programs have on both company performance and the customer experience wildly varies.
Customers’ needs and expectations have changed considerably in recent years, both in terms of the experience they receive and how they want to interact with organizations. The result is that CX practices that may have worked a few years ago are much less effective today.
http://www.customerexperienceupdate.com/?open-article-id=7160067&article-title=is-your-cx-program-fit-for-survival-&blog-domain=verint.com&blog-title=verint/
It’s tempting to think of Generation Z, the segment of the population born between 1995 and 2010, as simply Millennials 2.0; however, much of the market research that’s been conducted points to a different reality. Though there are similarities — Generation Z is also driven by authenticity and prone to trust peer reviews over ad campaigns — the differences stand out, and if we pay attention, have something to teach us about digital marketing in the coming world.
https://www.forbes.com/sites/shamahyder/2017/09/08/what-generation-z-is-teaching-us-about-the-future-of-digital-marketing/#4eb769ac47a8/
There’s no shortage of web browsers tempting those who want a new browsing experience. Google’s Chrome browser leads the pack, followed by Mozilla Firefox, Apple Safari, Microsoft Edge, Opera, and many, many more. Chances are you’ve heard of these, and maybe tried them all. Now, though, there’s a new browser on the scene, trying to push through the crowd to get into the cool group. It’s called Vivaldi, and its roots stem from Opera, the plucky underdog of the web browsing world which, if you ask many long-time users, went off the rails. The Vivaldi web browser was born to calm those disgruntled Opera natives. It accomplishes much more than that.
https://www.digitaltrends.com/computing/vivaldi-web-browser-best-web-browser-youve-never-tried/
User experience is defined as the overall experience of a person when using a product (such as a website), specifically referring to how easy or pleasing the product is to use. Digital user experience encompasses all aspects of a person’s interaction with your web or mobile site including behavior, actions, perceptions and satisfaction. Putting an emphasis on user experience will not only benefit your customers but will consequently deliver results for your company.
https://www.forbes.com/sites/toriutley/2017/02/28/5-ways-to-handle-conflicting-feedback-as-an-entrepreneur/#4413595f2514/
Enterprises are investing heavily in the digital customer experiences they serve to consumers.
Yet there’s still plenty of confusion around what constitutes a good digital experience. The fact that 75 percent of brands do not know what engagement means — yet are still measuring it — underlines this confusion.
By taking action without the right knowledge in hand, brands fall into pitfalls such as focusing on enhancing only very narrow areas of their digital presence, leaving their broader digital presence needlessly fragmented and complicated.
http://www.cmswire.com/digital-experience/how-do-you-define-dx-project-success/
