Its tempting to think of Generation Z, the segment of the population born between 1995 and 2010, as simply Millennials 2.0; however, much of the market research thats been conducted points to a different reality. Though there are similarities Generation Z is also driven by authenticity and prone to trust peer reviews over ad campaigns the differences stand out, and if we pay attention, have something to teach us about digital marketing in the coming world.
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