Tags: customer-service*

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  1. Customer service depends much less on face-to-face interaction than it did in years past. Surprisingly, email has changed the dynamic considerably. While some branding experts feel that email is too impersonal to engage with customers, many companies have discovered that it can be an excellent way to respond to customer inquiries in assuage their concerns.
    https://customerthink.com/3-risks-with-using-templated-customer-service-emails/
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  2. In this article, we are going to go over the main points of collecting Customer Feedback, why it matters to your business to hone in your customer satisfaction, and finally, answer our main question: why most of you are not doing it properly.
    https://hackernoon.com/why-do-you-s-ck-at-collecting-customer-feedback-9d0a42d8233b/
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  3. Gartner revealed over 50 per cent of businesses plan to reinvest in improving customer service experience. Another study showed that 72 per cent of customers will share a positive experience with six or more people. Getting your customer service right not only improves retention and brand reputation, but it reduces the reliance on new business through upselling to an already captive audience.

    With this in mind, I’ve written down some of the core activities I believe every small business should be doing in 2018 to improve customer service experience online.
    https://realbusiness.co.uk/sales-and-marketing/2018/04/09/why-customer-service-still-remains-the-most-valuable-weapon-in-your-digital-strategy/
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  4. Can you go more than a few days without receiving a survey from one of the many companies you do business with?

    Companies are hungry for data to guide their business, especially data about their customers and their preferences. And when the use of their product or service made it necessary for you to reach out to customer service for assistance, companies are even more interested in how those interactions went.

    A lot has been written on performing customer service or customer satisfaction surveys. I would like to offer just a few best practices to consider based on my own experience being on both sides of the survey.
    https://www.business2community.com/customer-experience/3-important-considerations-customer-service-surveys-02037297/
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  5. Earlier this month I attended Social Media Marketing World, the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Dan Gingiss started the Social Customer Care Track and interest has grown exponentially. The room I spoke in this year was three times larger than last year’s room, and we packed the house.
    https://customerthink.com/how-to-turn-social-media-customer-service-into-a-marketing-strategy/
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  6. Over the last few years the financial services sector has made significant improvements in the decisions it makes that affect customers. The major fines that resulted in big newspaper headlines a decade ago have dwindled, but at the same time customers still lack trust. A YouGov poll last year found that more than half of British consumers (55%) don’t think banks are working in their customers’ best interests. Given that it has never been so easy to switch a bank account or change insurance companies this has long-term negative consequences for financial institutions.

    Today’s more demanding, sceptical consumers won’t hesitate to jump ship if they feel they are not getting the service they want, so it is incumbent upon companies offering financial services to improve customer satisfaction, build loyalty and reduce churn. Surely this is common sense? Making customers happier increases their long-term commitment, provides up-sell and cross-sell opportunities and drives profitability. Which begs the question, why is this still a problem?

    The likelihood is that the financial services sector is not effectively listening to client feedback.
    http://www.bobsguide.com/guide/news/2018/Mar/16/why-understanding-the-voice-of-the-customer-reaps-long-term-dividends/
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  7. In a corporate environment, it's easy to get too focused on performance measurement. While individuals within departments concentrate on achieving their personal and departmental key performance indicators (KPIs) by necessity, these, in isolation, must be aligned with other departments and their goals within the organisation.

    Occasionally, one department can succeed at the other's expense. Streamlining channels, optimising processes that link back- and front-offices, and monitoring of productivity ensure that competitive behaviour is harnessed in a productive manner, suggests Wynand Smit, CEO of INOVO: "Aligned company-wide goals require a strategy that unifies objectives and provides an environment that works for everyone, one that can be scaled to mirror company growth."
    https://www.itweb.co.za/content/KWEBb7yakkA7mRjO/
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  8. On eBay, there’s one factor that will increase your sales more than anything else—positive feedback. It’s the first thing potential buyers look for, and if you don’t have it, they’ll go find someone who does.

    Surveys show that up to 97 percent of customers incorporate feedback into their decision when buying online, while 85 percent trust online reviews as much as a personal recommendation. With over 160 million buyers on eBay, that’s a lot of business to lose out on. Let’s take a look at what you can do to maximize your feedback and increase sales on eBay.
    https://www.xsellco.com/resources/customer-feedback-ebay/
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  9. As a keyed in customer service leader, you are constantly looking for ways to measure and improve customer experience. Perhaps you have heard of the CES metric, and are considering implementing Customer Effort Score for your team. Let’s talk about what it is, how it can improve your service offerings, and the steps to get you started with CES in your organization.
    http://customerthink.com/implementing-customer-effort-score/
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  10. New research from NewVoiceMedia shows there are significant gaps between customer preferences and reality. This means many companies are missing out on opportunities to deliver a better level of service, especially through customer support centers where using new technology could not only help improve the overall customer experience, but also help in holding onto existing customers, which leads to more business and, ideally, word-of-mouth referrals.
    https://www.forbes.com/sites/shephyken/2018/01/14/is-your-customer-support-killing-your-business/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.