It could be the best work you’ve ever created, but when you show it to your team or client, they don’t quite have the same opinion. That’s the added challenge to design work. Even in a room full of veteran designers, context, experience, and opinions will differ because design is subjective. Before your career is over, no doubt you’ll have a moment where you look at a pile of feedback and think, “I should have gone into accounting, where there’s only one answer.”
http://blog.wake.com/what-to-do-with-negative-feedback/
From a single blog to a full-blown website, any new digital marketing project goes through several iterations before launch. Each stage of the project presents an opportunity to discuss the plan, make changes, and get buy-in from the entire team. When clients skip this opportunity or fail to understand its importance, bad things happen.
https://www.business2community.com/digital-marketing/need-provide-feedback-every-stage-project-01961070/
As shown in a research carried out by Capital One, only 9 percent of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people are more inclined to just go with the cheapest option. This is why travel organisations have to be more tactical in attracting and engendering loyalty from their customers.
More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.
Here’s a closer look at personalisation in the travel industry and the power of intertwining this customer data with user feedback.
https://mopinion.com/combining-customer-profiles-with-user-feedback/
The relationship between the sales and marketing departments naturally varies from organization to organization. But at its core, the relationship is meant to be a new-business-creating one-two punch. Marketing builds up relationships with a wide base of potential clients, while sales converts those relationships into paying customers. This is clearly a massive oversimplification of the buyer’s journey, but it at least illustrates one important fact: These two departments need to work in concert if they have any hope of creating a sustainable customer pipeline. Good content can go a long way toward making that a reality.
https://www.skyword.com/contentstandard/marketing/your-content-strategy-should-include-your-entire-organization-part-iii-syncing-up-with-sales/
YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the redesign and offer feedback.
“While we hope that you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly,” writes product manager Brian Marquardt, on the YouTube Blog.
https://marketingland.com/youtube-invites-users-give-feedback-upcoming-redesign-213622/
