Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined.
The global connected logistics market 2016-2020: growth at a CAGR of close to 30%. With RFID and other connected logistics possibilities, the logistics market tries to build competitive benefits in a world where speed matters more than ever.
https://www.i-scoop.eu/digital-transformation/transportation-logistics-supply-chain-management/connected-logistics-2017-2020/
“What’s in it for me? That’s what your potential reader is asking,” said Robinson. “Does your headline answer that question clearly – and quickly – enough?”
Here’s Robinson’s advice on how to ensure your headlines grab your audience, amassed over five years of branded content work at Forbes and a decade at AOL. “Programming the AOL homepage teaches you a lot about what people click on,” Robinson said. Follow her 9 principles when you rewrite headlines, and higher clickthrough rates might be in your future.
https://www.forbes.com/sites/forbescontentmarketing/2017/09/20/your-headline-is-your-one-second-chance-to-make-your-reader-care-so-make-the-most-of-it/#5c03005b38c0/
YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the redesign and offer feedback.
“While we hope that you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly,” writes product manager Brian Marquardt, on the YouTube Blog.
https://marketingland.com/youtube-invites-users-give-feedback-upcoming-redesign-213622/
With an ROI of 122%, email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients.
To help brands overcome the challenges that stand in the way of optimal inboxing, Yes Lifecycle Marketing has developed this deliverability guide focusing on:
-the building blocks of deliverability.
-six strategies to maintaining a clean subscriber list.
-eight steps to improving inboxing rates.
Visit Digital Marketing Depot to download “Email Deliverability Guide: Making It to the Subscriber Inbox.”
http://searchengineland.com/email-deliverability-making-inbox-278185/
Do you know what executives who know their customers very well and can put them in their shoes better than others, do? They don’t sit behind computer screens, in planes or in boardrooms the whole time. They go out and visit their customers in frequent and systematic way. And it teaches them lots of things they can use to validate customer experience insights, find content opportunities, improve their marketing, service, products and so much more.
Obviously, the same goes regarding customer-facing employees. When was the last time you talked to one of your customer service reps, for instance? While we’re all very “busy”, the customer not only deserves our time, understanding him/her will also make your life less “busy” as many of the insights and customer intelligence you gather, will help you work in a more informed, “real” and effective way when taking decisions. Also talk to the customer(s) of your customer(s) now and then or observe how they buy, what they want, how they act.
https://www.i-scoop.eu/the-quality-of-your-customer-journey-insights-get-out/
Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues.
Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes. Finally, I wanted to make sure we had some real-world examples to refer to, so I mined case studies from the industry to demonstrate the concrete impact these changes can have on your search traffic. Let’s take a look at these problems and what you can do to resolve them...
http://searchengineland.com/7-site-seo-problems-hold-back-e-commerce-sites-283299?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost/
It’s easy to hate email marketing. It’s easy to look at your inbox, scroll through 100s of messages from companies that are probably just trying to sell you stuff, and add to your list of startup ideas “Banish Email Marketing from the World’s Inboxes”.
But, as I’m sure you know, just because you don’t like email marketing doesn’t mean that it doesn’t work… or that it can’t help your business grow. If you can suspend your irritation with email for the length of this post – and put yourself in the shoes of the average person that expects and even wants email – you may find that email marketing is on your side.
It’s not the enemy. It’s not to be detested, loathed, destroyed or banished. In fact…
https://copyhackers.com/2013/01/email-marketing/
“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search....
http://searchengineland.com/guide/what-is-paid-search/
On top of being incredibly important, the customer experience is also one of the hottest topics in 2015. Customers, what they expect from businesses and how their behavior has changed are major driver of digital marketing transformation and even take center stage in many digital transformation projects overall.
Virtually everyone recognizes the importance of the end-to-end customer experience and the role of individual experiences. At the same time people don’t always seek an “experience” but just a simple response to a simple question or the ability to get what they need without too much hassle. If you want to buy a piece of chocolate because you feel like eating one, you want to go into the nearest store and get it. Nothing more.
https://www.i-scoop.eu/customer-experience-metrics-and-measurement-beyond-csat-and-nps/
It often seems like marketers don’t have much time to actually market. Especially when most hours in the day are spent manually measuring mind-numbing metrics like viewability, completion and other important video KPIs. That doesn’t leave a lot of room for the creative or gratifying parts of the job.
At Turn we don’t believe that marketers should be worrying about whether their ads were viewed when they could be focusing on the big picture. To that end we created performance algorithms that achieve up to three goals at once, freeing our clients from rote tasks and allowing them to judge whether their ads have been effective, rather than just if they were seen.
https://digiday.com/sponsored/turnsbl2-005-mind-numbing-metrics-how-algorithms-help-marketers-get-back-to-being-creative/
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