The very essence of a website's existence and success lies in its ability to optimize conversion rate – conversion optimization is both art and science that involves creativity as well as a systemized hypothesis. It is, in fact, a lot of fun and a game that gives marketers a sense of achievement and revenue to the business.
A few things should always be considered while planning to get the best possible CRO results – there is no alternative to agility! Regular iterations and improvements followed by testing and measuring results is a constant thing of CRO.
The following ten basics will set you on the path to healthy conversion optimization outcomes...
https://www.martechadvisor.com/articles/ux-and-cro/10step-strategy-to-drive-conversion-rate-optimization-for-a-website/
Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best and most relevant feedback results, you (the user) will want to tweak your feedback forms so that they are aligned with the goals of specific pages or funnels.
https://mopinion.com/one-script-for-all-your-feedback-buttons/
Recently, in Entrepreneur, I examined eight different ways your business could benefit from offering a mobile app. These included keeping up with your competitors, solving a problem that your customers face, retaining customer data to simplify conversions, and effectively managing customer loyalty programs.
https://www.entrepreneur.com/article/317280/
Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.”
The term, coined by economists, describes a current trend impacting switching brands because of dissatisfaction with their experience. It can be a major driver of customer churn—and it’s already creating an incredible economic deficit in the US.
https://www.business2community.com/strategy/acing-omnichannel-support-in-saas-02098386/
Ever looked around and noticed that almost everyone is glued to their mobile phones? Doesn’t matter if they’re checking a work email, shopping online, texting a friend or watching videos of cats…everyone is connected and making use of their smartphones on a daily basis. Just to give you an idea with what I mean by everyone, there are nearly 2.6 billion smartphone subscriptions around the globe and this number is expected to jump to 6.1 billion in 2020. Some day there might even be more smartphones than people!
https://mopinion.com/improve-mobile-experience-using-digital-feedback/
User feedback is a tremendously valuable tool, one that allows you to continuously improve your enterprise mobile strategy and digital architecture. But before we get into the top ways to engage mobile users and elicit feedback—discussing what tools should you use and what questions you should ask in order to best elicit user feedback, first, you need to consider...
https://www.propelics.com/top-ways-to-engage-mobile-users-and-elicit-feedback/
The success of your mobile app rests on multiple different factors; however, the most important factor is easily user experience (UX) design. Expectations for mobile interactions have grown, and as a result, UX design has become an essential part of the mobile app development process.
http://customerthink.com/user-experience-best-practices-to-enhance-your-mobile-app-design/
Have you ever asked a user of your product how they like it, and had them tell you it’s fantastic, super easy to use, and they love it?
I bet it made you feel great didn’t it?
Well… bad news… that kind of feedback sucks, and hearing it does nothing for you besides making you feel all warm and fuzzy inside.
In order to get feedback you can actually use to build a better product, you need to know the right questions to ask, and the right answers to look for.
https://usabilityhour.com/user-feedback/
We all want to be data-driven marketers and entrepreneurs. Nobody sets out wanting to make decisions on their ego, and we all want to do the right thing to improve our business’ metrics. Luckily, this is largely easier today than ever, and almost everyone understands the value of tools like Google Analytics for understanding user behavior. Unfortunately, however, we still have a long way to go when it comes to understanding customer behavior, motivations and user experience.
https://www.abetterlemonadestand.com/ecommerce-ux/
Conversational or Chat Based UX is a new and exciting trend that gives you insight into what your customer is thinking and what they are looking for. Yet we see plenty of applications that build walls to keep away all kinds of user feedback.
https://uxplanet.org/collect-user-feedback-or-die-fb3a312f39b1/
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