We all want to be data-driven marketers and entrepreneurs. Nobody sets out wanting to make decisions on their ego, and we all want to do the right thing to improve our business’ metrics. Luckily, this is largely easier today than ever, and almost everyone understands the value of tools like Google Analytics for understanding user behavior. Unfortunately, however, we still have a long way to go when it comes to understanding customer behavior, motivations and user experience.
https://www.abetterlemonadestand.com/ecommerce-ux/
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