We all want to be data-driven marketers and entrepreneurs. Nobody sets out wanting to make decisions on their ego, and we all want to do the right thing to improve our business’ metrics. Luckily, this is largely easier today than ever, and almost everyone understands the value of tools like Google Analytics for understanding user behavior. Unfortunately, however, we still have a long way to go when it comes to understanding customer behavior, motivations and user experience.
https://www.abetterlemonadestand.com/ecommerce-ux/
Have you ever asked a user of your product how they like it, and had them tell you it’s fantastic, super easy to use, and they love it?
I bet it made you feel great didn’t it?
Well… bad news… that kind of feedback sucks, and hearing it does nothing for you besides making you feel all warm and fuzzy inside.
In order to get feedback you can actually use to build a better product, you need to know the right questions to ask, and the right answers to look for.
https://usabilityhour.com/user-feedback/
Customer experience management is about listening to your customers, analysing what they say, and acting on the insights. But without text analytics, this is an almost impossible task.
https://www.mycustomer.com/community/blogs/fabrice-martin/make-text-analytics-the-basis-of-cx-programmes/
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