Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content.
Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative user-generated content (UGC) into brand-building opportunities....
https://searchengineland.com/make-user-generated-content-brands-secret-weapon-283588/
Feedback on social media can serve as a valuable source of information for companies, helping them to improve and develop products and services. Examples include Gillette, which launched the very first product for assisted shaving based on feedback inferred from social media, and Tesla, which improved the company’s app based in part on CEO Elon Musk’s reading a customer’s complaints on Twitter. At end of 2016, Airbnb CEO Brian Chesky asked on Twitter what the company could launch in 2017. Anecdotes aside, does this user feedback actually help create better products?
https://hbr.org/2017/10/does-engaging-with-customers-on-facebook-lead-to-better-product-ideas/
YOU'VE BEEN THERE: browsing on a slightly backwater website, crossing your fingers as you click what looks like a video's play button. Instead of the TV show you had queued up, a million pop-ups spew out. The page you were on morphs into a Caribbean timeshare ad. It's the sort of misdirection that Google aptly calls an "unwanted behavior." And on Wednesday, the company's Chrome browser team announced a series of fixes that attempt to block these sketchy shenanigans.
Chrome already has a pop-up blocker, and a tool to control autoplaying videos. But the new features will take these user controls a step further. Beginning in Chrome 64, which is currently in developer preview, the browser will block third-party media components (HTML modules known as "iframes" that are often used to display things like ads) from triggering redirects unless you directly click on them.
https://www.wired.com/story/chrome-stop-sketchy-sites-from-redirects/
Is customer experience an important search engine ranking factor? There are a number of different factors that go into how a website will rank on Google. For example, one is the number of links pointing at your site, and another is the makeup of the keywords that you choose to put on your page. But these are only two, and there are a whole range of other factors that determine how your site is going to rank for a certain keyword.
One of these other factors is customer experience, and this factor is very important for a number of reasons.
https://mopinion.com/how-improving-customer-experience-can-benefit-seo/
Most managers understand the importance of collecting feedback on their performance and the organization in general from employees. In fact, a Gallup study of 469 business units found that managers who received feedback on their strengths showed 8.9% greater profitability post-intervention.
The trick, however, is to ensure you're getting honest feedback. Sometimes employees are afraid to criticize their manager or the company for fear of repercussions. Changing this perception – or better yet, preventing it from forming in the first place – requires building a culture of trust and transparency where all types of constructive feedback are encouraged, no matter the source...
https://www.forbes.com/sites/forbescoachescouncil/2017/10/17/want-honest-feedback-from-employees-16-strategies-to-try/#5f7c562629ac/
Facebook is soliciting user feedback on the quality and relevance of its ads. KnowledgeBid founder Rob Webb spotted a new thumbs up/thumbs down icon, posted below, similar to what it’s used to let people rate notifications. The feedback mechanism is fairly detailed, allowing a person to critique the ad for accuracy, relevance, offensiveness, and so on. ClickZ hasn’t yet been able to spot the feature in the wild. Based on the screen grab however, it appears to apply only to the company’s branded Facebook Ads units, which are not IAB standard formats, and not to the skyscraper ads that are brokered through Microsoft.
Based on my personal experience observing Facebook Ads, it would seem the company has a lot of work to do on relevance and value before it begins asking people what they think. Offers I’m seeing today include ads for executive coaching (I’m not an executive), Halo Wars (I’m not a gamer) and a semi-pornographic “high school cheerleaders” ad (I’m not a, uh, cheerleader)....
https://www.clickz.com/facebook-collecting-user-feedback-on-ads/87616/
Giving performance feedback can be tricky because ideally you want to turn the situation around but you don’t know how the person receiving the feedback will react. So how do you give negative performance feedback that results in positive change when the person you’re talking to gets defensive? Here are five questions to help ensure you’re maximizing the feedback process...
https://www.forbes.com/sites/carolinecenizalevine/2017/10/15/how-to-give-negative-performance-feedback-part-1-when-the-recipient-gets-defensive/#73eefeef50a8/
Voice of the Customer (VoC) programmes are intended to capture the opinions and preferences of all customers, analyse those insights, and use them to create meaningful changes in customer experience (CX). Having a VoC programme in place has become increasingly more popular and essential, especially as more and more businesses (nearly 72% to be precise) continue to place CX as their top priority.
https://mopinion.com/which-type-of-voc-software-should-your-business-use/
It’s no secret that digital has dramatically fragmented the way users engage with brands. Facebook alone offers at least 5 different ad formats across desktop and mobile newsfeeds, a traditional banner ad, messenger and Instagram.
Even if you’ve just gotten to grips with digital, social, mobile, podcasts, programmatic, SEO, PPC, video (the list goes on), we’re now off the races with chatbots, AI, personal assistants, social commerce, voice search, VR and AR. And of course you can’t forget TV, radio, billboards, magazines and other traditional media platforms. What’s a marketer to do when trying to measure, manage and maximise brands in this landscape?
http://www.thedrum.com/industryinsights/2017/10/25/how-measure-manage-and-maximise-brand-success-the-age-digital/
As the marketing leader, you're under enormous pressure to perform and are desperate to get great, effective -- maybe even category-busting --work from your ad agency's creative team. After a couple decades watching clients -- and agency people -- give every form of feedback to creative teams, I've assembled a list of 10 approaches that can make your interactions more productive -- and their work more effective...
http://adage.com/article/small-agency-diary/block-boss/304892/
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