At a time when the competition is a tap or mouse click away, it's a wonder more companies haven't set themselves up better to hear and respond to the voice of the customer (VoC).
We have the data. We have the technology. But in spite of this, less than half of companies (42 percent) are using one or more technology solutions to support their VoC programs.
https://www.cmswire.com/customer-experience/forrester-names-4-leaders-in-customer-feedback-management-platforms/
Most digital journeys start with the recognition of a need or of a problem: your market is evolving and new players are emerging; these competitors are delivering better services faster and you can’t keep up. Your initial attempts to respond have become lost in a mire of conflicting stakeholder requirements and change management bureaucracy. If only you too could operate like a VC-funded start-up! From first-hand experience, this is the start of your business becoming a ‘digital native’.
https://www.itproportal.com/features/digital-journey-dont-get-left-behind/
Digital marketing is a complicated beast that demands collaboration across such diverse disciplines as branding, content, and data science. The best marketers combine company strategy and brand goals with a keen understanding of what makes the customer tick; listening to customers is truly the secret sauce of successful marketing.
http://www.zdnet.com/article/mckinsey-on-digital-marketing-personalization-is-not-what-you-think/
In the retail industry, the customer is at the core of success (as the saying goes, “the customer is always right”), which is why there is a constant desire to know more about them. What do they expect, what do they like, did they enjoy visiting the store, were the employees helpful? Generally, we believe that the more feedback we solicit, the more data we receive. And the more data points acquired from the customer, the better retailers can understand how to both cater to and enhance their experience.
https://www.retailtouchpoints.com/features/executive-viewpoints/how-to-enhance-cx-by-acting-on-available-data/
Imagine that your company’s technology is loved by customers, considered ‘best of breed’ in the industry, and has a steady NPS, comfortably in the 20s, 30s or 40s. Now imagine that in the midst of this success, some of your longest standing accounts begin to drop, others scale back their usage, and referrals slow way down.
How, you ask, is it possible? After all, isn’t the whole point of having a high NPS to ensure successful retention, upselling, and referrals?
Here’s the secret: When it comes to technology, NPS has a blind spot.
http://customerthink.com/tech-companies-beware-of-the-nps-blind-spot/
It could be the best work you’ve ever created, but when you show it to your team or client, they don’t quite have the same opinion. That’s the added challenge to design work. Even in a room full of veteran designers, context, experience, and opinions will differ because design is subjective. Before your career is over, no doubt you’ll have a moment where you look at a pile of feedback and think, “I should have gone into accounting, where there’s only one answer.”
http://blog.wake.com/what-to-do-with-negative-feedback/
Microsoft has been adding a number of features to the Xbox UI over the last few months. Most recently, we saw the addition of Beam, a new 'Home,' optimized 'Guide' and more. Today, Microsoft is bringing a couple of updates to their new features like Clubs and Looking for Group.
The updates to existing features are coming straight from what the Xbox team is seeing users posting in the Xbox Feedback forums. While these updates roll out, the Xbox team is working on other requested updates/features like the ability to select the audio input and output sources for Party chat on the Xbox app for Windows 10, Kinect auto-zoom for Beam and Twitch broadcasts, and Captive Portal support for wireless internet on your Xbox One.
http://www.gamezone.com/news/user-feedback-inspired-feature-updates-rolling-out-on-xbox-one-today-3452633/
Your customers can give you brutally honest insights into what you're doing right and wrong. They won't be affected by anything they might hear someone else saying, and their answers won't have to fit into narrow little survey categories. It works, because everyone likes hearing from the chief decision-maker.
http://vator.tv/news/2017-10-24-three-ways-to-gather-honest-customer-feedback/
Feedback. Who needs it? Or, more precisely, who needs it in its modern form, delivered digitally, shared globally, ossified for all time and crystallised by coarse star ratings?
The more informal, diffuse and indirect kind has always been there. It’s called the marketplace. If they’re queuing in the rain outside the establishment next door while your place is empty, that’s feedback. If volume share starts slipping, you know you have to improve at least one aspect of the product/price mix...
http://www.campaignlive.co.uk/article/online-ratings-user-feedback-arent-useful/1435306/
This article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps. The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is to put it right or – if it is a total flop – go back to the drawing board.
That is why it is never too early to start testing and why testing should be ingrained into the design and development schedule.
https://www.clickz.com/why-user-testing-should-be-at-the-forefront-of-mobile-development/97325/
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