No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That's why it's so important to craft subject lines that are compelling enough to get people to click through.
While they may seem like a small part of your message, they're one of the very first impressions you have on your email recipients. And they're a marketer's ticket for standing out in a crowded inbox. Do you want your email content opened, read, and clicked? It all starts with the subject line. Here are 17 tips to help jazz them up and boost engagement.
https://blog.hubspot.com/marketing/improve-your-email-subject-line/
Amazon is sharpening its assault on the ad business, and big-name advertisers are starting to take notice.
With product and search ads on Amazon.com, and its data on shoppers being used to run display ads all over the web, the Seattle-based e-commerce giant is increasingly becoming top of mind for advertisers. In fact, its ad business is already worth over $2 billion....
http://www.businessinsider.com/jpmorgans-cmo-lemkau-on-says-amazon-as-advertising-platform-2017-10/
When evaluating the effectiveness of our content marketing efforts, one of the most difficult metrics to pin down can be lifetime value. When you’re talking about a blog post in particular, which can lack the “stickiness” of infographics, charts or webinars, estimating life cycle gets even trickier.
For years, the industry rule of thumb has been that most blog posts have a life cycle of approximately 30 days. What methodology led to this 30-day theory? Was it just a random guess based on some marketer’s gut feeling or anecdotal observations? Who knows. Our Florida neighbors to the south, IZEA, recently commissioned a study to scientifically measure just what the lifetime value of a blog post really is. With the help of the Halverson Group, 62,863 blog posts were gathered, of which 500 were randomly sampled. When tracking the performance of these posts over time, the Halverson Group made three very interesting discoveries.
https://marketingexperiments.com/social-marketing/content-marketing-lifetime-value-blog-post/
The cloud in its second decade – what cloud computing is and what you should know to make smart cloud decisions. A cloud computing primer with cloud definitions, cloud advantages, cloud myths and the cloud in practice and evolution.
Cloud computing, also called the cloud, is a key given in many current and future evolutions. The cloud plays an essential role in the technological stack which enables digital transformation and is even the main delivery model in digital transformation projects. Cloud computing is also one of the essential enablers of Industry 4.0, has been shaping the software and business applications market for over a decade and has an important place in the development of the Internet of Things or IoT, to give just a few examples. In fact, a lot of the technological enablers, innovations and ‘disruptive’ newcomers in areas such as Fintech (financial technology) and the sharing economy, which we have seen popping up in recent years, simply aren’t possible without the cloud. However, cloud computing and the various strategic, deployment, technological and business aspects of the cloud are less known than is sometimes assumed......
https://www.i-scoop.eu/cloud-computing/
Facebook is attempting to understand why users hide ads in order to better focus content and remove inappropriate or offensive ads. Users of the social network have long been able to hide any story in their newsfeed, including ads, by clicking “I Don’t Want to See This” at the top right of the story. But the updated feature will take the “hide ad” action a step further by asking users why they didn’t want to see the ad. If a user says that the content was irrelevant then Facebook will attempt to better target future ads. But if an ad is flagged as offensive or inappropriate, the company will show it to fewer people.
The move is thought to be a “beneficial” one for advertisers who use Facebook to build relationships and preference, according to Gary Stein, senior vice president of strategy and planning at iCrossing, adding that he believes it will “ultimately create value”. On the other hand, if an advertiser is simply trying to get as many ads out to as many people as possible, relevance-be-damned, then they may be “somewhat disappointed” by this, he says.
https://www.clickz.com/facebook-asks-for-user-feedback-on-ads/29665/
As marketers, we are often rewarded for our creative thinking to differentiate the brands we represent. No one can forget Nike’s Just Do It campaign. Or the Cali Milk Processor Board’s Got Milk? campaign. However, as data becomes increasingly important to a successful marketing strategy, many data tools leave little room for creativity in exploring data and asking imperfect questions to get new insights. As a result, many marketers feel the need to temper creativity and become more left-brain driven – essentially becoming data scientists and operating within rigid pre-defined models that result in canned insights.
https://www.martechadvisor.com/articles/web-mobile-analytics/going-beyond-canned-insights-using-interactive-behavioral-analytics-to-understand-your-audience/
Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. It’s a great way to eliminate problems or user difficulties that were unforeseen in the design phase.
https://techstory.in/10-simple-tips-improve-user-testing/
It’s an email world. That’s the conclusion we came to after reading “Marketo Survey: Websites, Email Still Rule Consumer Engagement," an article posted today by Dan Nicastro on CMS Wire. It's based on a global survey done some months ago by Marketo.
Looking at the original stats, it's clear that email is still the leading customer engagement tool....
https://www.mediapost.com/publications/article/305983/lets-get-engaged-does-email-still-lead-the-custo.html/
Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined.
The global connected logistics market 2016-2020: growth at a CAGR of close to 30%. With RFID and other connected logistics possibilities, the logistics market tries to build competitive benefits in a world where speed matters more than ever.
https://www.i-scoop.eu/digital-transformation/transportation-logistics-supply-chain-management/connected-logistics-2017-2020/
“What’s in it for me? That’s what your potential reader is asking,” said Robinson. “Does your headline answer that question clearly – and quickly – enough?”
Here’s Robinson’s advice on how to ensure your headlines grab your audience, amassed over five years of branded content work at Forbes and a decade at AOL. “Programming the AOL homepage teaches you a lot about what people click on,” Robinson said. Follow her 9 principles when you rewrite headlines, and higher clickthrough rates might be in your future.
https://www.forbes.com/sites/forbescontentmarketing/2017/09/20/your-headline-is-your-one-second-chance-to-make-your-reader-care-so-make-the-most-of-it/#5c03005b38c0/
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