While gambling and games of chance are Nederlandse Loterij’s expertise, there’s one thing it doesn’t gamble with and that is providing a good customer experience. Maurice Meijers, Head of Online Design & Development at Nederlandse Loterij fills us in…
https://mopinion.com/customer-story-nederlandse-loterij-doesnt-gamble-with-customer-experience/
Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create deeper prospect engagement and contribute to business goals and bottom-line results?
On Thursday, March 10, join Rachel Rosin, Act-On Software’s Web and Content Optimization Manager, and Travis Piepho, Founder and Partner at Prospectr Marketing, as they offer practical solutions to these content marketing challenges. You’ll learn...
https://searchengineland.com/content-marketing-that-drives-conversions-242172/
Feedback is the nexus between user needs and product development. But gathering and using it effectively doesn’t come easily; it’s one of the trickiest things to get right. Users are fickle, often misguided about what they want, and will give feedback you’ll want to build for but should completely ignore. This is a tough racket.
Like any business challenge, great execution is a composite of focusing on the right things while filtering out noise. By getting in the right state of mind when talking to customers, you can avoid missteps and use feedback to its full potential....
https://www.huffingtonpost.com/tim-wu/better-user-feedback-starts-with-the-right-state-of-mind_b_9154940.html/
SAN FRANCISCO (AP) — Google is about to embark on an old-school search, swapping its Internet algorithm for a custom-built van that will cruise across the U.S. to find out how people use its online services and react to new features.
The white van emblazoned with Google's colorful logo and an invitation to "shape the future" of the world's most powerful Internet company is scheduled to pull out Monday on a six-week road trip.
http://www.businessinsider.com/ap-google-is-hitting-the-road-literally-for-user-feedback-2016-3/
By now, all brands should know control over their image isn’t entirely in their hands. Through blogs, discussion boards, social networks, and other forms of CGM (define), consumers can easily make their opinions heard and contribute to shaping how clients’ products and services are perceived. As my colleague and editor Rebecca Lieb points out in a recent column, “engaging in participation and dialogue is the way to earn” consumers’ respect. Hence the increasing popularity of campaigns in which marketers solicit ad materials from customers.
But sharing in this way begets the need to shield clients from negative feedback. It’s become ad agencies’ and media strategists’ responsibility to shelter them. How can this be effectively done? Is there any “safe” place for brands on the Web?
https://www.clickz.com/is-user-generated-advertising-safe/65768/
WeChat has confirmed what has been rumoured all along i.e. it gives all user information to the Chinese government. The popular app in a privacy statement is now informing the users that virtually all the private user information will be disclosed to the authorities. WeChat, owned by the Chinese firm Tencent, is a messaging app similar to the WhatsApp. With over 662 million users, the app, besides being the dominant messaging app in China, it is one of the largest in the world. The app is also infamous for its links with the Chinese regime. A 2016 survey by Amnesty International ranked it lowest among popular messaging apps with regard to privacy protection of its users....
http://www.moneycontrol.com/news/business/companies/wechat-confirms-that-it-makes-all-private-user-data-available-to-the-chinese-government-2391847.html/
Growth marketing is typically defined as using behavioral data to run personalized marketing campaigns and achieve a better understanding of one’s customers. Because users’ preferences, lifetime value and other defining characteristics are not set in stone, growth marketers must maintain a commitment to self-improvement around the tools and tactics that drive their marketing strategy.
One core tenet of this approach is prioritizing customer engagement over acquisition: focusing on retaining existing users instead of just acquiring new ones. Studies show that a 5% increase in retention can result in a 25-95% increase in profit...
https://www.clickz.com/how-to-optimize-your-marketing-communications-a-growth-marketers-guide/112156/
Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance (GHA) alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management (CRM). Apart from your humble scribe, it was an impressive panel of leaders in this highly technical field with an equally prestigious audience comprising over two dozen CIOs from the world's leading hotel brands....
https://www.hospitalitynet.org/opinion/4084936.html/
What Acton doesn’t mention in his modest post is that he was a co-founder of WhatsApp, not just a regular staffer. And as such, he’s worth an estimated $6.6 billion, thanks to Mark Zuckerberg’s historic purchase of WhatsApp in 2014. He’s already donated shares valued at hundreds of millions of dollars to community issues, and this Facebook post marks a more direct step out of the business world and into the nonprofit universe....
https://www.insidephilanthropy.com/home/2017/10/17/a-tech-billionaire-seeks-to-improve-the/
To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now....
Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content....
http://‘High-quality content’ tips from Google’s own style guides/
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