Today, brands in all industries are facing new challenges. There has never been more feedback online, and the expectations have never been higher. For a business, online customer support is no longer an option. Customers are demanding more, and they want answers at their fingertips. In this digital and social media age, where customer experiences are laid out on the table for other customers to see, companies want to understand how engagement and experience are affecting customer relationships, and they are using feedback to measure it.
http://www.convinceandconvert.com/customer-experience/measure-customer-experience/
"In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. I’ll also share actionable tactics on how to improve them and, as a result, your bottom line."
https://blog.kissmetrics.com/engagement-marketing-metrics/
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect.
https://marketingland.com/2018-mobile-marketing-predictions-18-industry-veterans-231312/
Online ratings and reviews can offer valuable insights into what customers are really thinking. But what happens when that feedback isn’t the whole story? However, there’s actually hope in the “silent majority,” and it starts with bridging the gap between timely customer feedback and the brick-and-mortar shopping journey.
http://multichannelmerchant.com/blog/giving-voice-silent-majority-boosts-the-customer-experience/
While digital transformation failures don’t make the headlines as much as their successful counterparts, they do contribute to some troubling statistics.
https://www.forbes.com/sites/forbestechcouncil/2018/01/24/a-customer-centric-approach-must-drive-digital-transformation/#b53073262c4b/
Whether you’ve just launched your website or you’re in the process of improving the online customer experience, customer feedback will serve as an invaluable tool in achieving your business’ goals. This feedback not only has the potential to provide you with insights into which kinds of problems your visitors are running into but it can also reveal which features work well for them. The easiest way to gather this feedback is via feedback forms. For WordPress users in particular, this is especially easy as there are various plugins available that serve up feedback solutions at no cost.
https://mopinion.com/how-to-install-a-feedback-form-in-wordpress/
We’re seeing significant advancements in loyalty as brands seek new ways to add value for customers. Here are the seven biggest trends impacting the loyalty landscape currently.
https://marketingland.com/7-biggest-trends-driving-customer-loyalty-232518/
Web design is one of the most important aspects of a customer’s experience when viewing a business’s webstore. Whether looking for a product or a service, customers tend to wish for ease-of-use and accessibility across devices first and foremost, but there are multiple other aspects to consider when designing your website. In fact, just looking to the design of a webpage can automatically improve its function and, in turn, bring more visitors to your page. More visitors potentially means more customers! Here are the main ways you can improve your website to guarantee that it highlights all of the best bits you have to offer.
https://www.business2community.com/web-design/web-design-impacts-customers-online-experience-01992894/
The world consumes media, entertainment, information, news, and advertising messages very differently than just a few years ago. Our changing consumption patterns haven’t changed the way we make a decision or purchase, however.
You need to ask yourself if your digital marketing efforts are enough to establish awareness, familiarity, and confidence with consumers so they’ll engage and take action to do business with you. Remember, traditional media and internal processes still play an integral role in balancing the right marketing mix.
http://www.dealermarketing.com/digital-marketing-dont-count-clicks-hatch/
Content is what pulls prospects through your buyer's journey, but making your content stand out is becoming more difficult. Here's how brands can use visual marketing to make their customer journey more engaging says, Daan Reijnders, CEO, Instant Magazine
https://www.martechadvisor.com/articles/interactive-content/how-to-make-your-customer-journey-more-engaging-with-visual-content/
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