With the influx of mobile apps across the industry, competition is high. This means organisations must continuously optimise their mobile app(s), stay innovative and listen to what they’re customers are saying. And this is where in-app feedback plays an important role.
https://mopinion.com/guide-in-app-feedback-financial-institutions/
Have you ever wondered why your users don’t interact with your product the way you were expecting them to? It might be because you may not understand how to use different psychology principles to design your products to elicit specific responses and actions from your users. Your customers are driven by emotions when they are looking at a website, wondering if they should buy a product or not. They are instinctively trying to establish a connection with the brand and, depending on what they see, they will either complete the purchase or not.
https://mopinion.com/guide-to-psychology-principles-in-ux-design/
What’s left apart from designing the beautiful website / Portal? Is that the images or content or backgrounds that should be fitted in the site?
No, this is not the concluding step before exploring the site to the public. The site has to be gone through “Testing” phase which is the most essential part of the designer’s role. It shows the correct path to shut the door on various obstacles that were not expected in the design section.
http://customerthink.com/a-habit-of-testing-for-effective-user-experience/
Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.”
The term, coined by economists, describes a current trend impacting switching brands because of dissatisfaction with their experience. It can be a major driver of customer churn—and it’s already creating an incredible economic deficit in the US.
https://www.business2community.com/strategy/acing-omnichannel-support-in-saas-02098386/
BUSINESSES are learning to pay more attention to meeting the needs of their customers and improving their experiences. Adopting digital solutions have allowed businesses to do so in a progressive and goal-oriented manner.
Additionally, businesses can also tailor solutions of their own to help them approach arising problems and strategize improvements in a tactical manner – which is precisely what Airbnb has done.
http://techwireasia.com/2020/01/airbnb-has-built-an-intelligent-system-to-boost-user-experience/
When Mr Joshua Koh mulled over his experiences as a university student, he realised that he had been missing something crucial.
The 44-year-old founder of new student social networking app Campiiy, told The Straits Times that if he had had more access to information about courses and the quality of teaching in universities, he might have made more informed choices.
https://www.straitstimes.com/singapore/app-gives-users-feedback-on-university-courses-lecturers/
Twitter can be a very effective tool for addressing questions about a brand’s product or services, but it’s not being used effectively, according to a new study.
https://www.entrepreneur.com/article/247390/
Conversational or Chat Based UX is a new and exciting trend that gives you insight into what your customer is thinking and what they are looking for. Yet we see plenty of applications that build walls to keep away all kinds of user feedback.
https://uxplanet.org/collect-user-feedback-or-die-fb3a312f39b1/
News, shopping, banking, social media; most of us have multiple mobile apps on our smartphones, but how are they made and what makes a good one? Dive into the world of app design with the Institute of Coding and learn how to create a great user experience.
You’ll hear from industry professionals on how they go about designing and building apps for their users. You’ll also have the opportunity to produce clickable prototypes from your own sketches and create your own app.
http://futurelearn.com/courses/creating-a-great-user-experience-for-mobile-apps/
Stedin is a regional Dutch network operator that mainly operates in the Netherlands’ Randstad region, which consists of Rotterdam, The Hague and Utrecht. As one of the top three largest operators in the Netherlands, Stedin is responsible for the transport of electricity and gas to more than 2 million customers (including industrial customers).
Eager to gain better insights into how their website was performing and how they could improve the online experience (on a deeper level) Stedin employed Mopinion as its digital feedback solution.
http://mopinion.com/customer-story-stedin/
