What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect.
https://marketingland.com/2018-mobile-marketing-predictions-18-industry-veterans-231312/
To gather the most meaningful customer insight, companies need to know and embrace each of these 3 key CX feedback gathering trends...
http://customerthink.com/3-cx-feedback-trends-every-company-should-embrace/
The most valuable asset in an early-stage startup is the team behind it. Unlike established companies with a validated business model, scalable product and paying customers, in the early validation stages, if the team stops, the startup instantly fails. Essentially, in the beginning, the startup is the team.
For entrepreneurs who are looking to build a team or make the first hire, here are your options and my recommendations for which and when those options are best for you.
http://forbes.com/sites/abdoriani/2020/01/04/5-payment-structures-for-your-early-stage-startup-team-members/#4d11d2a14cb7/
It’s no secret healthcare has improved with technology. I can schedule an appointment with my doctor, view my medical record, and fill a prescription all from an app on my phone. Robotics has changed the way surgery is completed. Human organs are being printed using 3D printers. However, with all these amazing steps towards healthcare of the future, we are missing one important factor: digital user experience.
https://www.forbes.com/sites/danielnewman/2018/04/20/why-digital-transformation-in-healthcare-needs-to-prioritize-user-experience/#33f747124bb8/
The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry ecosystem, but also meet the rising expectations of their research-savvy and technologically inclined customer base.
In this article, we will analyse the current state of the financial industry as well as summarise 5 best practices for Financial Companies entering into the ‘Digital Age’ .
https://mopinion.com/best-practices-for-financial-companies-entering-the-digital-age/
Global Customer Feedback Devices Market Research Report 2017 to 2022 presents an in-depth assessment of the Customer Feedback Devices Market including enabling key trends, market drivers, challenges, standardization, regulatory landscape, deployment models, operator case studies, opportunities, future roadmap, value chain, ecosystem player profiles and strategies. The report also presents forecasts for Customer Feedback Devices Market investments from 2017 till 2022.
http://researchofmarket.com/customer-feedback-devices-market-2017/
The past few years have been transformative for enterprise messaging. Organizations across the world are embracing team communication and collaboration platforms such as Flock and realizing efficiency gains.
Plus, with distributed teams becoming more common, enterprise messengers have become virtual meeting grounds and office spaces for teams everywhere. And with the launch and availability of APIs for almost every service, it’s become much more easier for enterprises to use and customize messaging apps. Bots have also become a key component of messaging platforms – both for personal use and in the enterprise.
https://www.techbullion.com/enterprise-messaging-key-trends-2018/
Buyer personas are one of the essential building blocks of personalized marketing. These data-backed representations of your buyers should deliver an archetype of who they are. In other words, they tell you what your users are trying to do, why they're doing it, how they think, where and when they buy, and whom they buy from. You can use this to tailor your process for each persona, improving both your lead quality and your leads' marketing experience.
https://www.business.com/articles/data-driven-buyer-personas/
We’re seeing significant advancements in loyalty as brands seek new ways to add value for customers. Here are the seven biggest trends impacting the loyalty landscape currently.
https://marketingland.com/7-biggest-trends-driving-customer-loyalty-232518/
Providing a good Customer Experience (CX) is on just about every organisation’s agenda these days. But where exactly is it headed? We can’t say for sure. What we can tell you though, is that this CX’s ecosystem of solutions is tethering between both expansion and consolidation. New niche solutions are sprouting up everywhere you look, from Live Chat tools and Customer Experience Management (CEM) software to Customer Success platforms and User Feedback solutions. Meanwhile, many of these same tools are being acquired by larger enterprises and ‘all-encompassing’ CX suites, such as Verint and Medallia. Movements in the market which are all attributed to trends in CX. So let’s address the question on everyone’s mind…What’s happening in CX and what lies ahead?
https://mopinion.com/state-of-customer-experience-cx/
