Tags: omnichannel*

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  1. It used to be that retailers couldn’t wait to hear the unmistakable sound that said the holidays had arrived — ringing cash registers. Today’s businesses are adapting to the new signs of the holiday season — digital clicks and online carts. Black Friday, the most joyous of all shopping days in the year for retailers and customers alike, still tops the list of sales spikes for the year, followed closely by its relatively new cousin Cyber Monday.
    https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/28/five-digital-marketing-trends-for-the-2017-holiday-season/#54cb1dd4777f/
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  2. A strong customer experience is the best way for retailers to cultivate positive consumer opinion. While that may seem turnkey, consumers’ expectations are constantly rising; no longer can a brand provide the best customer experience within their industry – the experience must transcend through verticals and be the best ever, period. Omnichannel retailers – those that have both an online and offline component – are uniquely positioned to reach consumers wherever and however they prefer to be met: be it in-store, via an app or on a desktop.
    http://multichannelmerchant.com/blog/6-tips-retailers-transitioning-leanux-practices/#_/
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