Tags: omnichannel*

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  1. We’re seeing significant advancements in loyalty as brands seek new ways to add value for customers. Here are the seven biggest trends impacting the loyalty landscape currently.
    https://marketingland.com/7-biggest-trends-driving-customer-loyalty-232518/
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  2. “Omnichannel” has been a buzz word in CX circles for a while now. Which makes complete sense. Whereas before you were in control, your customers now want to engage with you on their terms whenever and however they want. And this occurs across every contact point – be this online via your desktop or mobile site, through your mobile app, via live chat, one-to-one at your call center or even face-to-face in one of your physical locations.

    If you’re able to excel in meeting this huge challenge head on, then the potential rewards on offer are huge. But you need to tie every part of your omnichannel strategy to your own specific business objectives. Just because something works for another company, it doesn’t mean it’ll also work for you.
    http://customerthink.com/omnichannel-experiences-are-critical-but-must-drive-tangible-business-benefits-to-be-successful/
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  3. It used to be that retailers couldn’t wait to hear the unmistakable sound that said the holidays had arrived — ringing cash registers. Today’s businesses are adapting to the new signs of the holiday season — digital clicks and online carts. Black Friday, the most joyous of all shopping days in the year for retailers and customers alike, still tops the list of sales spikes for the year, followed closely by its relatively new cousin Cyber Monday.
    https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/28/five-digital-marketing-trends-for-the-2017-holiday-season/#54cb1dd4777f/
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  4. A strong customer experience is the best way for retailers to cultivate positive consumer opinion. While that may seem turnkey, consumers’ expectations are constantly rising; no longer can a brand provide the best customer experience within their industry – the experience must transcend through verticals and be the best ever, period. Omnichannel retailers – those that have both an online and offline component – are uniquely positioned to reach consumers wherever and however they prefer to be met: be it in-store, via an app or on a desktop.
    http://multichannelmerchant.com/blog/6-tips-retailers-transitioning-leanux-practices/#_/
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